The primary objectives for online marketing is to have a dominating profile in the search engines. This is what is going to keep you in the limelight for the viewers and site visitors. In order to achieve this aim, we need to focus on SEO marketing. This is the one stop solution for all online marketing needs. The question arises, what is local SEO after all? It is search engine optimization that is meant for local markets and businesses. Now, if you have been in the sphere of online marketing for a while, you will know that SEO is not constant, it keeps changing. The strategies you used for SEO last year have to be updated now. Let us find out the ways you can boost your Local SEO In 2017.
Target the titles
The title you use for your posts is still the most important part in search engine optimization. The content of the title is usually displayed in the search results. Thus, using the right tags can only act to your benefit. You get a total of only 50-60 words for the title and about 200 characters for the description. It is imperative that you use this space wisely and target the right audience with the right words.
SEO for voice search
With the advance of technology, more and more voice searches are replacing the conventional typed searches. Thus, you have to adjust your SEO strategies and update them according to voice search programs. Personal assistants like Siri and Cortana contribute about 10% of the total searches made. More often than not, these voice searches are limited to local necessities, contributed by long sentenced-queries. Thus, modifying your voice search strategies should be able to help you in making your online presence felt.
Channelize your investments for mobile searches
70% of the viewership of retail businesses is coming from mobile phone searches. More and more people are more enthusiastic about conducting the searches on cell phones instead of computers and tablets. Hence, you have to make your website more approachable on the mobile platform. Thus, it is time to shift your spends to mobile devices and create content in a similar fashion.
80% of the users make use of the search engines for local searches. However, there are a lot of businesses that do not have themselves listed on the local directories. This produces a gap that can hugely affect your SEO rankings. So, focus on the local directories and listings in order to get yourself noted in the market.
There has been an increasing number of customers who are relying on online reviews before choosing a local business. Also, 70% of the customers are willing to write a review for the company if they are asked to do so. Thus, it is time to collect these reviews and get them displayed on the search engine in order to improve your local SEO dominance.