Every one of us is aware of the fact that online marketing is very important. But, with it comes to some complications as well. One of the major draw backs of online marketing is negative SEO, and it is very real. It has the possibility to destroy or damage your website through the use of malicious back links and aggressive back link spamming.
It is a legitimate danger which can result in loss of organic search visibility as well as revenue of the business. The person doing this tries to block down your website by hundreds of spam links, number of fake reviews or just hacks your website outright. None of us want to be a victim of negative SEO instead wants to protect the website from potential attacks and threats which are present online.
Following are some tactics which you can use to protect your website from negative SEO
1) Regularly audit your links
Monitoring the growth of your link profile is by far the best and easiest way to spot out the suspicious activity before it goes out of control. Also, it a good practice for any kind of business. This growth data is available in form of graph. And, whenever you notice a sudden huge spike or drop and you haven’t been working on any kind of link building, it is an indication that your website is not safe.
2) Replace all kinds of default Username
One should try to create unique username other than- “Admin”. This potentially cuts down the risks of attacks because a potential hacker will not only have to guess the password but the username as well. You can do this by creating a new admin account. This ensures the protection of your website.
3) Restrict the number of login attempts
All the negative attacks involve repeated attempts to guess the passwords, if you can restrict the number of attempts the attacker can make, you can prevent any kind of unauthorized access. If too many attempts are made, then the IP address gets blocked temporarily. This process also involves the use of captcha verification, which helps to prevent many forced software attacks.
4) Always try your best to protect your website from Malware and Hackers
Security is extremely important. The last thing one wants is spam without his/her knowledge, on his/her website along with the threats of negative SEO all around.
5) Keep an eye on your social media mentions
Though social media proves to be a good platform for the promotion of your website, it also comes with drawbacks of its own. Many times, hackers create some fake accounts using the name of your company. Try to remove all these fake profiles by reporting them as spam before they start to get followers. To find out who is using your tag name you can use various tools like- Mention.net. So, as soon as anyone uses your brand name on social media, you will be informed and you can take further actions.
So, by following above mentioned easy steps you can protect your website from all sorts of negative SEO tactics and work smoothly without any kind of worry as well.