Role Of Effective Landing Pages Overall rating: ★★★★★ 5 based on 23 reviews
5 1

BlogSimplio Labs Blog

Once we accept our limits, we go beyond them.
Albert Einstein

Role Of Effective Landing Pages

Web Design Tips No Comment

Landing pages are separate web pages created for the specific purpose of encouraging visitors to sign up for something, download something, register for something and pretty much be able to take any action that would lead them to be your paying customers in no time.

landing-pageSo you’ve got your marketing all set. Search ads, Facebook page, well-organized content, busy traffic – all check? (Sheer idealism, I know, but let’s just go with it!) Still, you’re not seeing any lucrative sign ups or prospects; should you throw in the towel? Not just yet. Ask yourself what people do AFTER they’ve gone through your ads. If you don’t have a good landing page it’s like going fishing without a net – you may land a big one but how to reel it into your boat?

To create effective landing pages you must write an awesome headline that promotes your offer value as well as explains why the offer is valuable and better than others in clear and concise terms.

  • ABC

The mantra of your landing page should be summed up as ABC- Always Be Closing. And the way to accomplish ABC is by focusing on your Call To Action. The Call To Action (CTA) denotes what you want your site visitors to do: Shop Now. Sign Up. Contact Us. These will move people further along the line, by asking them – clearly and encouragingly – to Engage.

  • Focus on the CTA

Must you have this toolbar here and that hyperlink there? Excess information drives the visitors away. Less of it fails to enlighten and thus attract them to act. Thus, stick to the point. Simply explain what the offers are and how the people benefit from it. Use bolded, highlighted and colorful texts and bullet points to make it all clear and summarized. Navigation links and social media buttons are discouraged.

  • Examples matter

From answer sheets to landing pages info always feels incomplete without examples and that means images. Show the people what they’re buying into and have been missing out on. Be strategic in your use of images and other pictorial representation of info (block diagrams, flow charts, etc.). Images can always speak a thousand words and can often turn out to be the ace up your sleeve.

  • Keep it short

Too much is usually too bad. You understandably want to collect as much contact and personal information from your visitors but asking too many questions tends to intimidate them away. Likewise providing too much information might just prop up a dislike and scare away some potential moneybags.

  • Show off

What if someone backs off thinking he/she is the first one to sign up with you? Show them that the guy next door is buying too and simply watch them follow suit! As social creatures, we tend to place greater value on pre-approved stuff. Make sure your landing page has press mentions, testimonials, customer reviews etc.

Thus your offers may be stellar and your ads optimized pieces of perfection but with a good landing page, your business is bound to flourish.

 

Good experience

★★★★★
5 5 1
β€œSimplioWebStudio did a great job”

Project accomplished

★★★★★
5 5 1
β€œProject accomplished”

Plugin developed successfully

★★★★★
5 5 1
β€œPlugin developed successfully”

ANOTHER SUCCESSFUL PROJECT

★★★★★
5 5 1
β€œANOTHER SUCCESSFUL PROJECT”

Thank you Simplio team

★★★★★
5 5 1
β€œGreat experience”

Working with Simplio Web Studio was a fantastic experience.

★★★★★
5 5 1
β€œWorking with Simplio Web Studio was a fantastic experience. The service provided was amazing and professional. It was a delight to work with Nir, who went the extra mile to meet our demands in a timely manner. He really made our vision a reality by creating us a classic site, but moreover the relationship we formed is something our company really appreciates. It was a pleasure working with Nir and the team at Simplio Web Studio. We highly recommend them to all and we look forward to working and doing more business with them in the future.”

a great project

★★★★★
5 5 1
β€œa great project”

All the best

★★★★★
5 5 1
β€œAll the best to Simplio”

My website is Live

★★★★★
5 5 1
β€œMy website is Live , thank you Simplio”

From beginning to end, the team at Simplio provided top of the line customer service.

★★★★★
5 5 1
β€œFrom beginning to end, the team at Simplio provided top of the line customer service. The web developers are incredible and made sure we got exactly what we were looking for! They truly went above and beyond to make us happy and we couldn’t have been more pleased with their talents. We would highly recommend them. Thanks so much Nir!”

After over two years of research we chose Simplio.

★★★★★
5 5 1
β€œAfter over two years of research we chose Simplio. We are so far very satisfied. These people answered the phone on a Sunday and fixed a problem that was not even their fault. It was the host company which I had chosen that had caused our site to go down.”

Outstanding in both knowledge and professionalism.

★★★★★
5 5 1
β€œOutstanding in both knowledge and professionalism. Nir and the staff at Simplio are Excellent in branding, web design and overall web presence. Definitely recommended!”

I cannot even imagine having another company managing my Presta shopping cart.

★★★★★
5 5 1
β€œThey are now part of the Diastasis Rehab business team after working with them almost a year now. I cannot even imagine having another company managing my Presta shopping cart. After a bad experience with a programmer, I needed a new programmer (one that knew prestashop shopping cart) and most important one that I could trust. Finding all three was a difficult process! Lucky for me I found them. I cannot say enough about the diversity of services that this company provides. Every step of the way they make amazing suggestions to increase my sales and they get back to be right away either by email or phone. They have even created a simple and easy check out program for Presta Shop. They are actually a one stop shop! They updated my SSL, are setting up and changing my server to a dedicated one, setting up streaming of my DVD, website design, creating a specific program for address verification on Presta cart and handled the integration of Presta cart with my fulfillment house. I am now working on developing an APP with them”

Simplio really helped me out of a jam.

★★★★★
5 5 1
β€œSimplio really helped me out of a jam. They did exactly what I needed on a very tight time frame (with little notice too!!!!) They are my new go-to guys for any Prestashop needs! Thanks Simplio!”

Excellent service!

★★★★★
5 5 1
β€œExcellent service! Nir was exceptionally helpful in solving a lot of issues with our website and making the user experience more smooth. He understood the needs of our school and helped improve the website tremendously.”

impressed

★★★★★
5 5 1
β€œWhat impressed me most about working with Simplio was their attention to detail and excellent communication. Not only are they talented developers, but, they are also pleasant to work with and highly professional. Highly recommended!”

professional service

★★★★★
5 5 1
β€œWhat a profissional service Simplio offers.I hired them to rebuild my website for my business and they were creative and professional. Nir was on top of the whole project from day one, until he delivered the project on time. I will defiantly recommend Simplio to anyone who is looking for website services. From creating, designing to maintaining your image online. Good Job Nir and the rest of your group.”

Great Logo

★★★★★
5 5 1
β€œGreat Logo, Very happy”

fantastic to work with

★★★★★
5 5 1
β€œSimplio was fantastic to work with. They were fast, communicative and incredibly helpful to me. I highly recommend them to anyone who needs help with their digital needs!”

Awesome experience

★★★★★
5 5 1
β€œAll details and requests were met in prompt an friendly manner. Would recommend on any day to anyone who wants to feel their business is in great hands.”