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Do Search Ads Really Work?

Business Advice No Comment

An integral part of any company’s success and profit is based on its advertisements and how these advertisements attract more customers and traffic towards your business. Advertisements are a common thing today. You can see advertisements no matter where you look, from billboards and walls to our televisions and mobiles. Even the internet has become a big gathering spot for all kinds of advertisements and marketing campaigns.

Image: Opentopic

Like we know, there are many different types of advertisements that you can choose to tell the world about your products or services. One of the types of advertising in internet marketing that has grown considerably in the past few years. Search advertising is the process of showcasing online advertisements on the web page along with the results. It is highly recommended to focus on your advertisements along with other published content to reach a larger audience.

But unlike the yesteryears, when it was not possible to keep track of your advertisements and if or not it got more sales and traffic, it is possible to make sure that you get the maximum from your advertisements. With the help of companies like Facebook and Google, which enable you to track the online activities and spending of a user, it is possible to make sure that your ads reach the right person who is most likely to buy the product.

Image from: MDG Advertising

There are various studies being conducted on the topic of whether or not search ads are effective in boosting sales. But in theory, you have a higher chance of getting sales and profit from displaying ads to people who are looking for the item rather than to create static banner ads. But in certain cases, it has been found that investing in search ads might not have that much of a visible effect. For example, eBay noted no considerable change in their traffic or sales when they took down their search ads from a search engine giant.

But there are a lot of success stories related to search engine ads. A research on the Yelp ads has shown that the use of search ads can make a considerable difference in the number of sales and traffic to your website. Even though the two results might seem contradicting, the change in the results can be easily explained by the fact that eBay is a well-known and renowned brand. To advertise something that people already know yields lesser result. But whereas in the case of local businesses in Yelp, they were lesser known and got more publicity.

This isn’t to say that bigger and more renowned companies shouldn’t use search advertisement. Search advertisement is still one of the best ways of getting sales and publicizing promotions. It can also be used to alert the customers something that they are not aware of.

Using ads and your marketing campaign is one of the easiest ways of getting more sales and maximizing your profit. With the correct information and tools at your disposal, it is possible to make the most out of your website.

 
Is your website visible on search engines? If not, you are losing Customers!
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