Branding is all about sending the right message. And logo design sits in the center of all your branding activities. You should be able to strike the right chord with your logo. If not, your message gets lost. Even a single stroke or dot could make a big difference to your logo. If such a small change could have a great effect, the font selection must definitely have a greater impact. Choosing the right font type is very important for the success of your logo. Here are some reasons why.
Each brand stands for something unique. It has its own personality. These unique traits of a brand are reflected in its logo. If the logo design has a mismatching font, then it is a disaster. Fonts are the way by which audiences see your company. A law firm definitely can’t use a comic sans or decorative fonts. It should be a classic, bold and readable. Similarly an art store cannot have a boring font. It should have a lively logo design. The fonts must be free flowing and fun.
Psychology behind logo designs
There is a psychology behind every logo design. A logo should be able to send subtle messages. It is designed to work for the target audience. It has the ability to deliver the brand identity beyond the literal sense. For this purpose, font selection must be given utmost importance. Certain fonts have a relaxing effect. Some fonts may invoke certain type of emotions. Thus, by selecting the right font, designers make a winning design.
Standards and styling conventions
Font selection is critical to establishing a brand unity. The same font will be used for things related to the brand. It enforces the predefined standards on to the logo design.
Logo design is not all about pretty images. A logo design is incomplete without the right text or tagline. Even the best imagery requires some text. And text information is mandatory for your business cards and ads. Any text information presented should be easy to read. A font that is too difficult to grasp can make your logo less legible. The right font can deliver the message with clarity. Hence font selection obviously becomes a critical step in logo designing.
Every aspect of your logo tells about your originality. Choosing an overused font style will make your logo look repetitive. The most desired quality of a logo design is its uniqueness. This cannot be achieved unless the font is also unique. A regular font can make your design look old and boring.
A logo has to be used in various scenarios. It should look good on all the channels it is used. It should look good both on paper and a computer screen. It should be recognizable in any type of print medium. To provide this type of flexibility, your font selection must be appropriate. The font used should be appropriate and versatile. It should be able to scale well for all mediums.