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The Importance of Typography in Graphic Design

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Graphic designs are meant to show your brand in a visually engaging manner.  They need to be extremely reader friendly. This makes the purpose of typography indispensable for a design. Typography is an art. It makes the letters come to life in your design. It has a great impact on how your design is received by people. It is as important or sometimes more important than the color and graphics used. It solidifies your brand image. It combines the both art and science to give the best effect to your designs. Here are some reasons why you should never overlook on the goodness of typography.

Speak to the viewer

A good typography accentuates your graphic designs. It gives them the ability to evoke the right emotion. It has been proved that typographical choices have a great influence on the audience. A good typography is legible and affects reader’s emotions as if you are talking to them. Good typography has been proven to create a positive emotion on people. It makes them perform better and sparks creativity.

Typography in Graphic Design - Cotton Natural

Reduces visual fatigue

The most desirable outcome you expect from your design is to make people impressed with it. Typography helps you achieve that. Appropriate font selection and mastery in typography will make your message more legible and easy to grasp. The line length, font size, character rendering and other typographical elements must be proper. Otherwise, users will feel distracted and annoyed. Following best practices in typography will reduce eye strain and fatigue. It will encourage the user to read more and pay attention to your design.

Adds value to your design

There has been a lot of research going on in typography. The money spent on these researches is not going waste. Good typography adds value to your design. It makes your content more readable and shareable. People give preference to designs with better typography. And unique font styles and rendering gives an impressive uniqueness to your designs and elevates their value.

Delivers the message with clarity

Good design has to give the best first impression. It should be able to boost your credibility and trustworthiness. This will be a far dream if your message gets lost in intricate decorations. Paying attention to typographical best practices and standards will save you from deadly mistakes. Typography saves your message from getting lost. It aids in communicating the ideas clearly. It highlights the most important things. It is able to hide the negatives and boost the positives. It guides your readers to making a desirable decision thus earning your profits.

Bad typography can cause bad losses

Mismatching font style and brand image can cause confusion. Improper letter spacing and alignment can frustrate the user. A good typography can do great things for your design. But bad typography can ruin the entire graphic design. This is because people identify your idea as a combination of all design elements. Typography, if not done, properly can make the whole design look murky. Bad typography can make your design useless in conveying the message.

Typography is one element of graphic design that can never be left out. Poor typography can have disastrous effects. Graphic designs can fail because of a single misplaced dot. Such is the significance of typography in designing. So make sure your innovative design ideas include some great typographical decisions too.