We knew last year, Google announced that RankBrain, their artificial intelligence system, is the the third most important ranking factor
In a Q&A with Google, Andrey Lipattsev, a Search Quality Senior Strategist at Google, said the other two factors were links and content in response to a question by Ammon Johns.
I can tell you what they are. It is content. And it’s links pointing to your site.
He wouldn’t say which of was the more important factor. We now have 3 ranking factors on our list:
1 & 2: Links & Content
Of course, this aren’t the only factors as Google still look at many others But these are definitely the overall top three, officially confirmed by Google itself.
For a long time we have already known that links and contents have a great impact in rankings but the recent years, this has come into question. The confirmation done by Google in this Q&A provides content marketers with more ideas on how to improve their practice and push for growth.
Check out the full Q&A Video below.