Facebook has now become the top social media networking sites in the world which is used by more than 900 million people. Having seen such a huge visibility, businesses have started using Facebook advertising as one of the prominent Internet Marketing strategies online.
This article discusses various ways to advertise your business in Facebook and benefits of having custom Facebook Placement Strategies.
Facebook Ad Placement Strategies an Intro
To start with advertising on Facebook, the site offers three different Ad placements which are desktop newsfeed, mobile newsfeed and column on the right for the desktop. Some other ways of advertising which Facebook offers are through Instagram and its network sites which are also termed as audience network.
One should know how to use these Ad placements and network sites before starting their advertising campaign. Some Ad placements like audience network only runs when mobile news feed is active. So it is very important to understand the significance of each of these custom placement strategies and use them effectively.
With the latest trend of Android and Windows mobiles phones and the tab market increasing popularity, it is very important to have different placement strategies for each of the platform as the Ad and website behaviour is different for each of the platforms. One should have a separate placement strategy planned for each of these platforms which include multiple Ad copies, customized landing pages thus having different Call for Action for each of these platforms.
Given below are the 5 advantages of having a plan of action for having Custom Facebook Placement Strategies.
Better Visibility of Facebook Ads
Ultimate aim of every business which is advertising on Facebook is to enhance the visibility of their products. By having customized Ad copies and landing pages for each of the platforms brings better visibility and increased profits through custom placements.
Optimized Budgets with Precise Control
By having a customized Facebook placement strategy, you can optimize budgets by having precise control over CPA for each of the placement strategy. It may happen that some placements may have more CPA while some have less CPA.
So configuring right Ads for each of the platforms helps in planning an optimized budget for each of the placements.
Improved ROI with better Advertisement Placements
Even though it is a time taking activity in identifying the right placement for every platform, it also helps in having better ROI. By placing Ads at the right place, it is possible to achieve more ROI.
Increased Conversion Rates
By having customized landing pages for every platform, there will be increased visibility for each of the placements chosen. This will not only improve the popularity of the brand but also increases the conversion rate for each of the placements.
Increased Success with improved strategies
Once you get familiar with each of the custom placements and start using these placements on each of the platforms, you will get the results and understanding of each of these custom placements.
By analyzing the results and developing customized landing pages and Ads for custom placements increases success and visibility. Once a particular placement starts working and showing results, one can develop efficient strategies and planning on what will work the best making the Ad strategies flexible, effective and innovative.
Hope this article has helped in developing an idea of using customized Facebook placement strategies.