Wondering why so many of the e-commerce websites fail to veer the maximum search engine traffic towards itself?
The designers of the e-commerce websites may think that only listing the products or services rendered by the website would do the job. That’s all? Is that enough to bait the users to check the websites?
To all the online shoppers out there, how many times have you been disheartened to find no reviews of the products sold online? How often do we fail to understand a service or new-launched product due to no proper description?
Among all the prominent errors made in the e-commerce websites, five of the most critical ones have been listed below :
- PRODUCTS OR SERVICES ARE NOT DESCRIBED PROPERLY
E-commerce websites are pretty popular for missing product information. It is high time they realize that only putting the names of the products or services and setting their pictures won’t do any good. The product needs to be described thoroughly so that the consumers have enough information that is required for their satisfaction and decision.
When products are listed in the websites without the requisite description, it becomes inconvenient for the users to avail those items or services and do transactions. In order to make your e-commerce website popular and lift them up in the Google search engine, make sure you include information for each product and insert keywords in the description for search engine optimization. Make it a point not to stretch the description too long.
- PRODUCTS ARE NOT REVIEWED
When the reviews for any product or services are not found in any e-commerce website, it becomes very difficult for the consumers to stay updated about the authenticity of the products delivered or the services rendered by that particular site.
The lack of reviews leads the users to be in a state of confusion which in turn hinders the popularity of the e-commerce website and users tend to divert to other user-friendly websites.
- USING COPIED CONTENT
Using copied content for your e-commerce website will not take seconds for Google search engine to shun your site. In this case of copying content, your e-commerce site will be demarked as plagiarized. The content of the website should be original and should contain proper amount of keywords so that it is SEO oriented. This would help swerve online traffic to your e-commerce website.
- NOT USING EYE-CATCHING URLs
This is another critical error made in e-commerce websites. They do not use interesting, eye-catching URLs which would attract numerous users to surf through your website. URLs say a lot about the websites. So using an intriguing URL for your e-commerce website is a good strategy of marketing.
- DULL, BORING TITLES
Using dull title tags in your e-commerce website is a critical error made by many. Title tags should be interesting so that it pulls the crowd and makes the website popular.
When the e-commerce websites rectify these critical errors, the user experience will automatically improve. Hence, to become a crowd puller, your e-commerce website should be free of such blatant errors and should be very user-friendly.