Finally, the Google has confirmed the activation of the intrusive mobile interstitial penalty. It has been successful in keeping its promise. It was formally introduced on 10th January 2017. Google’s John Mueller and Gary Gary Illyes has made such activation possible.
This penalty is only applied on interstitials that happen when a user is directed from a specific page to a specific Google mobile search result. This penalty will help to devalue the web pages in mobile search with intrusive interstitials. The Google recommends the use of such interstitials only on the mobile pages that have sufficient amount of space on the screen.
Ways To Avoid Google’s Mobile Interstitials Penalty
1. Be clear if such pop-ups actually serve a purpose
You can easily avoid the penalty by thinking like Google that aims to make the usage of internet more accessible and browsable. It takes special care for the mobile browsers. Care should be taken if you to analyze that your action serves an honest purpose.
2. The content can no longer be hidden with ads
Interstitials are preventing from reading a particular website. Therefore the Google targets such overlays that help to gray out the content beneath. It is highly recommended that such interstitials should be easy to remove by clicking on ‘X’.
3. The content marketing strategy needs to be developed
There is an essential need to develop the content marketing strategy which in turn helps to generate revenue. With the help of varied creative relevant content, one can attract the users easily. One can use content using a blog post, round-ups, guides, videos, infographics and much more. 4: There is a need to be mobile friendly
Although there is a need to remove the label of being mobile friendly from the sites, they still need to be mobile friendly. This need continues to be as important as it was before.
5. WordPress plugins should be checked-
There is a need for the WordPress users using pop-up messages and coupons to review carefully Google’s size guidelines. One can efficiently abide by Google’s guidelines by using such WordPress plugins to display interstitials. The only thing you should be careful of is to keep these small and non-obtrusive.
6. You can still utilize the interstitials which are triggered by exit intent
These interstitials are still not objected by the Google and one cannot be penalized for using them. Google’s main focus is on the interstitials that distract the interaction between the search click and while going through the page. They are not concerned with the interstitials which are triggered by the exit intent.
7. Penalisation will not be given for page to- page interaction
By no means does the Google target to penalize all the pages with interstitials. They are only concerned with the ones which the searchers can land on using the search results. Google does not forbid displaying an interstitial when one browses from one page to another.
On a whole, we can analyze that the Google is in search of new ways to improve our browsing experience.