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The importance of a logo design and 5 reasons why you need a good one

Business Advice, Web Design Tips No Comment

Every business needs a visual representation of who they are and what they are about. Logos not only pull the eye with their catchy designs, but they also can provide a quick glimpse into the company. Those without logos are not only less noticeable, but they also take the risk of not being remembered by future or passing customers which means even more so, less repeat business, and less loyalty. Knowing the importance of logo design and why you need one is the first step in starting and maintaining your business successfully. Here’s why…

Branding your business

One of the foremost reasons to design a logo is so that you can brand yourself and your business which, in the long run, will allow you to get your name out faster and provide customers with a visual subject to remember you by.

When branding and advertising, your logo is what you are going to use on business cards, websites, fliers, adverts, and everything in between. It is what will be considered the “profile picture” of your business and many people will refer to this image in their minds when looking for, or referring back to your company.

As it should be a unique image to your business to your name, logos direct attention to themselves and give first impressions as well as implanting themselves as memories for those who were impressed or even took the time to absorb it. The quality of design of course, can effect whether the impressions are good and whether the memories will stick with them or not.

Brand definition

A brand not only defines a company itself; it also tells a story. Brands use images inspired to represent themselves by letting their design choice tell their story. The choice of design ultimately decides what the logo is going to say. Smiles and friendly faces can signify friendly, customer service. Smooth lines and clear backgrounds can put off impressions of smooth operation and ease of use. Some designs use characters and the year they were established to show history and the sturdiness of their business. Logos are ultimately a visual representation of who a company is, and the choice lies within what type of message or story you want to tell with it.

Brand attention

Living in such a rapid-paced society, we are more likely to give our bursts of wayward attention to images instead of text or writing. Even in passing, it is easier to note a digital image than it is to absorb a foreign word or combination of words. If something seems too complicated to us or our eye, we are less likely to stop and pay attention to it. We move past it without giving it the energy we need to fully take it in.

By utilizing logos, we decrease the time it takes to grab someone’s attention as they bustle passed and it leaves them more likely to remember the encounter. In crowded marketplaces or trade shows, your logo allows the wandering eye to find your company and pique an interest as to what you are about. This can be used to your advantage to draw in potential customers who wanted to satisfy their curiosity or noticed your logo and had to see what it represented.

Uniqueness of your logo and brand

Colors, fonts, and overall graphic design choice will certainly be what causes your logo to succeed or fail. This is because certain colors are attractive and stand out, while others deter people and slip past the busy mind’s eye. If potential customers cannot read the font on your logo, it can cause confusion and those customers may decide to go where they feel more comfortable. Odd how the human brain can immediately decide if it likes something or not and whether it should be submitted to memory.

That being said, when you use a logo for branding, it becomes easier to tell your company apart from others – easily. Going beyond that, the brighter and more attractive the logo, the more likely you are to stand out against the rest. Not only will you become more recognizable, you will become more noticeable and the association will be made between your image and your company. The level of uniqueness heightens these abilities of your logo.

Logo image and security

Sure, there are two points listed here, but they go hand in hand with each other with how they affect companies. Logos do one major job, and that is scream ownership! When designs are solidified and the correct legal trademarks have been made, no one else can use your logo because it is simply – yours! Not only will this logo exude itself within any and all branding, but it will show that you are present and that you are established.

Giving off these impressions allow your company to show that there is a solid foundation beneath your business, and that you are successful and knowledgeable. In short, having a logo established gives off an air of professionalism that those without logos will miss, over and over again – simply because they seem unprofessional.

Lastly, the “profile picture” analogy can be applied here to help prevent scams and thefts to happen within your company, as well in general society. Having your logo present on delivery vehicles, emails, letters, and even business doors will provide a sense of security to customers which will help them return in the future.
Designing a logo should be the foremost importance when creating a company so that you can utilize it to work for you. It will not only speak for you, but it will bring your customers a sense of personalization and security while making you recognizable and unique. When thinking about the importance of a logo, consider these two questions: Can you name one major company without a logo? Would you use a company without one?

Four Web Design Tips To Convert Visitors Into Customers

E-Commerce, Web Design Tips No Comment

Every business needs to invest in improving online visibility because of consumer behavior. People leverage the power of smartphones and the internet to learn more about products and services, making them independent shoppers. And the rise of branded searches, or users looking for information about your company or products, means lost business opportunities without an effective digital presence.

Empowered by mobile, consumers are more curious, demanding and impatient than ever before.

Consumers In The Age Of Assistance

According to Google, there are three types of consumers today:

• The Curious Consumer: Buyers are now research-obsessed. They want to make sure every purchasing decision is well-informed to avoid regrets.

• The Demanding Consumer: People want to encounter digital touchpoints that are tailored for them, even if they don’t verbalize their requests.

• The Impatient Consumer: The rise of smartphones and internet connectivity has led to impatient buyers. Many shoppers do commercial research while on the go.

These traits influence consumers’ expectations of how they interact with your brand. As such, it’s your responsibility to provide a smooth, seamless customer experience, starting with your website.

I’ll walk you through several factors that can improve your website’s overall function and performance, optimizing your user experience and interface at the same time.

Web Design Factors To Prioritize

1. Clear Navigation 

Your website navigation structure should allow users to easily go to another page regardless of where they started. Not all visitors start on your homepage and follow a predictable path. They should be able to locate a specific product from the page they’re coming from.

Keep your visitors from feeling overwhelmed by breaking the navigation into groups of five to seven options. The small number of options keeps the user focused on their goal, helping them make prompt decisions.

Hick’s Law, a popular web design principle, says that the more choices you present to users, the longer it will take them to make a decision. The danger is that the visitor might lose interest in your disorganized site; they’ll end up clicking out.

However, Hick’s Law isn’t applicable to every part of your site. Some pages will contain more content than others, like product pages, for example. In this case, highlight the product, promo or option you want people to select to make them more visible.

Search function is another feature of clear navigation. A search bar follows the three-click rule, a design principle saying that users will quit your site if it requires too many clicks just to find what they need.

In my decade working in digital marketing, I can say with certainty that another website feature that accommodates the needs of the impatient consumer is loading speed.

2. Quick Loading Speed

Page speed is important for all viewing devices, but it has more weight for mobile. The 2019 Page Speed Report shows that slow loading times lower the chances of a shopper returning to your website. Twenty-two percent of mobile users admit to leaving slow-loading pages and 14% said these sites force them to visit a competitor’s. Google provides this free tool for diagnosing your site’s loading issues.

Page speed is also an SEO ranking factor. It boosts your website’s visibility in search engines. This helps you gain a better position for generating traffic, converting them into leads, then customers. 

Apart from loading speed and navigation, the layout of your website also affects your conversion rate. At first glance, your site should be simple and intuitive. This provides a comfortable reading experience for users, preventing them from clicking out of your page.

3. User-Friendly Layout 

The point of your layout is to make your content as readable as possible. If your site’s not readable enough, it won’t entice action from the visitor.

Digital users are always on the go, so they may not have time to read through your entire article or page.

According to UX Myths, people don’t read site content; they skim. Use this behavior to create a user-friendly layout.

The F-pattern is a common eye-scanning pattern among speed readers. People typically read the first part of your content to get an idea of what it’s about. After, they scan downward on the left side of the screen to look for any points of interest.

The F-pattern helps you create a layout with good visual hierarchy, resulting in easily scannable content. The key to nailing the F-pattern is by immediately establishing the purpose of the page in the first two paragraphs and using powerful, straight-to-the-point headers. Cover only one idea per paragraph and use bullet points whenever you can.

Break text-heavy pages with relevant images and an adequate amount of negative space.

Lastly, an easily spotted call-to-action button is necessary for all of your web pages. This prompts a response from the user that will lead them further into the buyer’s journey.

4. Strong, Clear Call-To-Action

Your call-to-action (CTA) button isn’t always transactional. You have to anticipate the needs of the reader to recommend relevant content. Your CTA may invite the reader to another blog post related to the one they just read, similar products they may find interesting, or downloadable files that may help their problem.

I’m not being hyperbolic when I say that the placement and color of the button are critical. Place it in a highly visible part of your layout. You can follow the rule of thirds to highlight important elements of the page, such as the CTA button.

Above all, prioritize clarity and ease of use when designing your website. Your landing pages must make it easy for the user to go from one page to another as their browsing intent changes. This way, your website facilitates their progression along the buyer’s journey, so you get to be with them every step of the way.

We’ve designed and developed websites for a lot of businesses worldwide, and the main conclusion is that a user-friendly website always generates leads and converts customers to increase your bottom-line revenue.



New Instagram Feature Will Help You Figure Out Who To Unfollow

What's New No Comment

Image by Webster2703 from Pixabay

Instagram has been rolling out a new feature that allows users to group their following list into different categories.

The new “Following Categories” feature groups the accounts you follow into lists such as “Least Interacted With” and “Most Shown in Feed.” The categories use data from your Instagram activity for the last 90 days.  In calculating interactions, Instagram measures user actions such as liking posts and reacting to stories.

You can also sort your followers by the date you followed their account, either from earliest to latest or vice versa.

In a statement to TechCrunch, an Instagram spokesperson says:

“Instagram is really about bringing you closer to the people and things you care about – but we know that over time, your interests and relationships can evolve and change. We want to make it easier to manage the accounts you follow on Instagram so that they best represent your current connections and interests.”

In other words, Instagram users can filter out the noise from their feed by reviewing these new Following Categories.

What it Means for Users

If you are a fan of social media like me, you would have experienced the frustration of the time it takes to unfollow accounts. This new feature makes it easier for users to find accounts that might be clogging up your feed with multiple posts per day.

What it Means for Instagram

This puts Instagram ahead of its competitors such as TikTok and Twitter, which doesn’t have these features.

Impact for Marketers

The impact for marketers is still not clear but people are already talking about the lost of followers. But a good point is made by Search Engine Journal:

Looking at this a more positive way – if users trim down their Following list it could lead to more engagement as well. Users will see more content from the accounts they really care about, and have more opportunities to engage with them.

Whether or not this will be good for marketing, will be known in a few months.

How to access the feature?

To access the feature, go to your profile, then click on “Following”

Now look for the “sorted by” option which may have been set on default.

WordPress 5.4 Lazy-Loading to All Images

What's New, Wordpress No Comment


WordPress announced that WordPress 5.4 may feature image lazy-loading by default. This feature will enable the “loading” HTML attribute on all IMG elements. WordPress publishers will no longer need to use JavaScript or third party plugins for lazy-loading their images.


The lazy-loading HTML attribute tells a browser to either wait before downloading an image or to download it right away. There is no JavaScript need to accomplish this.

There are three kinds of lazy-loading attributes but only two that really matter:

  1. Lazy
  2. Eager

Lazy, which will be enabled in WordPress 5.4 by default, means to wait until the user’s browser viewport is within a certain distance before downloading the image. This behavior will speed up users’ experience on WordPress sites.

The “eager” attribute tells the browser to immediately download the image.

WordPress 5.4 Release Date

WordPress 5.4 is currently set to release on March 31, 2020. That date is subject to change depending on how ready the release is. But WordPress has been very good about meeting their deadlines.

According to the WordPress comments, the lazy-loading attributes will be implemented in a manner that makes it easy to remove them. This is important in case future browsers begin lazy-loading all images by default, without the need for a loading attribute.

Google has indicated via that there are plans to automatically enable lazy-loading to all images when a browser in the Lite mode (formerly known as Data Saver mode).

Test Drive WordPress Lazy-Loading

The WordPress team has officially released a WordPress lazy-loading plugin designed for testing purposes. Publishers who want to test it and give feedback are welcome to download the plugin and give it a try.

Read the official WordPress announcement here:

Lazy-Loading Images in WordPress Core

Top 5 Must-Try PPC Tactics for 2020

Business Advice No Comment
Pay Per Click Tactics 2020

Image by mohamed Hassan from Pixabay

PPC or Pay-Per-Click is a way of internet marketing. Advertisers have to pay each time their ad link is clicked on. This way, instead of waiting for your advertisement to generate traffic on its own, you can pay for a target audience. PPC, therefore, allows you to reach and engage potential customers quickly. Given below are five PPC tactics or trends that you should definitely try this year.

  1. Layered Audience 

It is very important to know which audience you are catering to. Once you determine this, it will help you to design your campaign better.

  • Demographics & Affinity

Using Google Ads and Analytics, you can target your desired audience. Demographics and affinity when taken into consideration, can help you to determine and narrow down your audience which in turn will allow you to engage them better.

  • Market

In-Market Audiences are audiences that are actively in the market, looking for specific products or services. Such audiences can be determined by browsing history or present search activity.

  • Life Events

People who are going through some major changes or life events can become potential customers and using Google Ads you can run specific promotions. However, there are limitations. These include not being available for campaigns on Gmail or YouTube and not being able to target any life events other than graduation, marriage and changing homes.

  1. Running A Responsive Search Ad (RSA) for every Ad Group

RSA for every ad group might not have proved to be successful in the past. But the trick here is to focus on different keywords and even shifting a bit from the target audience. Keep in mind the following points while running RSA.

  • In machine learning, the keywords are evolving and the machine must learn which of these work and do not work in particular campaigns. The whole thing is a work in progress and will require some time.
  • Headlines and descriptions that you put in will have to be of good quality. If the input quality is mediocre then you cannot expect the machine to generate proper output.
  1. Establishing Target Cost Per Acquisition (CPA) or Return on Ad Spend (ROAS)

CPA or ROAS can be very useful when calculated with proper logic and incorrect context. To optimize a promotion correctly, you can use CPA or ROAS to reach a specific number. This can be done by considering

  • The different campaigns that have to launched
  • What the lifetime value of a potential customer is
  • All margins
  1. Reviewing Different Features in Google and Microsoft Ads

The following features are available in Google Ads and Microsoft Ads and they can help in optimizing your campaigns.

  • Gallery Ads
    • These allow the content to be present at the very top of a search results page and in the form of images that can be swiped for viewing.
  • Promotion Extensions
    • At the ad group level, these extensions are great for advertisers who use site links or ad copies.
  • Lead Form Extensions
    • Using these extensions, advertisers will get to know their leads from a paid ad.
  • Image Extensions
    • Images along with texts automatically attract more viewers. With Microsoft, advertisers can upload images while in Google the images can be directly taken from the websites.
  1. PPC Automation

Automation is one tactic that you cannot miss out on using. It will help in ad testing and with optimization of PPC campaigns. PPC automation will do the  following things:

  1. Determine the best strategies to achieve specific goals
  2. Prioritize ads that are doing better than most
  3. Getting proper ad performance reports
  4. Using Google Scripts to generate and optimize ad copy

Google Launches SOS Alert For Coronavirus in Search Results

What's New No Comment

Google has teamed up with the World Health Organisation to launch and activate an SOS alert in search results for searches related to the coronavirus outbreak.

Introduced in 2017, Google’s SOS alerts are activated during crisis events where public safety might be at risk.

The search engine will prioritise information on the virus from the WHO, including safety tips and WHO Twitter updates on the spread of the virus and how to stay safe.

Anyone searching for information related to the coronavirus, an SOS Alert box with resources from WHO at the top of the results page will be shown.

Google SOS Alert Coronavirus


Where does Google get content for SOS Alerts?

According to this help document by Google:

We have teams around the world who source content from government agencies, first responders, trusted media outlets, and NGOs. We also aggregate information from other Google products and services, such as Google News, Google Maps, Waze, and more.


How to improve your Website Marketing?

SEO Tips, Web Design Tips No Comment

No matter what kind of company you run, make sure your advertising and website marketing is on point. This is particularly the case if you run a roofing company; competition is strife and there are a lot of other businesses running campaigns out there to try and attract new customers. Now, there are a lot of ways to advertise but the best ways are usually online- everyone uses the internet and if you can appeal to people out there, you’ll be well on the way to getting as many on board as possible. However, getting seen on the internet isn’t an easy process. There are a lot of other websites competing for top spots and that’s why you need to make sure your marketing and tactics are on point, but how do you do this? That’s why I’m here- here are the best ways to improve your website marketing if you’re a roofing company.

Go for Search Engine Optimization (SEO)

The first thing I’d recommend doing is working on your search engine optimization. SEO is one of the most important things when it comes to getting your website higher up on the search results lists and it more or less involves improving certain things to do with your site- working on keywords, making it more in line with search engine algorithms and other things like that. You could do this yourself and there are a lot of people out there who do it on their own for their own companies.

However, I believe that hiring an SEO company could be a worthwhile option for you as well. By doing this, you’re putting your SEO in the hands of professionals who will really know what they’re doing. They know all the tricks of the trade and by simply paying them a required fee, you’ll be in really good hands. There are a lot of good SEO companies for roofers out there but if you want to check out an example, go and have a look at 

Ensure website design is up to date

I’d also recommend making sure your website is up to scratch in terms of design. It’s really important that your website looks good when people are using it; if it looks messy and unorganized, visitors will be much more likely to click off it and visit other sites. By having a clean and organized website that’s user-friendly and easy to use, people will be much more likely to stay on it and hire you for any work they need done. Make sure your colors all match and aren’t too in the face of users, make sure all links are easy to click on and use and ensure any contact details are easy to find as well. This will ensure all users who visit your site will have a good time.

Advertise on social media platforms

Advertising your website on different social media platforms could also be really useful. This will allow people to see your website as an option; they’ll be much more likely to visit it and more people will know it exists. No publicity is bad publicity when it comes to website visitors and this is vital if you want to be a successful roofing company.

Source: Daily Host News

Plugin flaw puts over 200,000 WordPress sites at risk of attack

What's New, Wordpress No Comment

Over 200,000 WordPress sites have been warned they may have been exposed to a bug that allows hackers to take over the website easily.

The affected sites were all found to be running an unpatched open-source plugin that puts them at risk of attack.

This high severity cross-site request forgery (CSRF) bug has impacted a plugin called Code Snippets which is used to run PHP code snippets offering a graphical user interface that looks similar to the plugins menu.


The bug, first tracked by security firm Wordfence, allowed attackers to inject a PHP code on behalf of the administrator and execute malicious codes remotely. It also allowed hackers to create new administrator accounts, extract sensitive data, and even infect site users.

Wordfence researchers pointed out that though the developers had followed all the security measures however, the import function in the plugin had a flaw that could be easily compromised.

The vulnerability has been fixed on 25th January, a couple of days later it was reported, with the latest release of the Code Snippet plugin now version 2.14.0. Any admins running an older version of the plugin have been told they must update to the patched version.

As per a WordPress plugin download data of the latest update, approximately 58,000 users have downloaded the updated plugin while over 140,000 users are still on the older version and are vulnerable to hack.


Source: TechRadar

How Passwords Get Hacked

Uncategorized No Comment

How many passwords do you use in a given day?

Everything on the internet requires a password. It can be tough to keep track of them all and keep coming up with strong passwords. For proof, listen to the grumblings in most office buildings on the day passwords are set to expire.

The disdain for passwords leads to a lot of bad password practices. This includes reusing passwords or keeping them basic. But steps to make passwords easier to remember also makes them easier for hackers to guess.

How Passwords Get Hacked

To hack a password, first an attacker will usually download a dictionary attack tool. This piece of code will attempt to login many times with a list of passwords. Hackers often publish passwords after a successful attack. As a result, it is easy to find lists of the most common passwords with a simple Google search.

The attacker will then load the dictionary attack tool with a list of passwords. The tool will attempt every password until finding a match. Now, the attacker can log in with administrator credentials and install a backdoor for future entry. With a backdoor in place, the hacker can begin installing additional malware and other malicious code that damages your online presence.

The speed and success of a password hack will vary depending on whether it is an offline attack or an online attack. An offline attack allows an attacker to leverage the full power of their device, which will vary depending on the attacker’s setup.

For example, offline password cracking could make up to 2 million attempts per second when leveraging the power of multiple GPUs. If the attacker has access to a botnet of infected machines, they can speed up the process by using the resources of those devices. A very simple password can be hacked this way in a matter of minutes.

An online attack is much slower. There are constraints set by the victim web server and the application (e.g WordPress) that can hinder the attempt rate. A common example of such a constraint is limiting the amount of password attempts. This will slow down the attack, but attackers won’t stop there.

Next, they will try techniques like credential stuffing. The hacker will find a more tailored password list created from passwords stolen from previous compromises. This is why using complex and unique passwords is key to protecting your website.

Best Password Practices

The best passwords will not have any obvious combination of numbers or letters. That means most easy-to-remember passwords with names, words, and dates won’t cut it. If you can read the password as a word or phrase, a hacker using automated tools will be able to guess it. A good password is much more complex.

To make a password more complex, you will want to make it longer. More characters gives a password a lower chance of being guessed in a dictionary attack. A mixture of lower- and uppercase letters, numbers, and characters is also recommended

Unfortunately, complex means a bit more than replacing the letter “a” with an “@” or an “!” in place of an “i.” Adding a couple random numbers won’t work either. Many people use these tricks and hackers are well aware of them. This hardening technique may buy you a couple extra seconds against a hacker, but they can still get in.

To get a completely secure password, it will also need to be completely unique. If the password was ever used, it may be in a list and more vulnerable to a dictionary attack or credential stuffing. The best passwords are going to look like a random string of characters, numbers, and symbols. Imagine a cat running across a keyboard as you go to type in your password. A secure password should look like that.

Passwords should never be reused on multiple accounts. This increases the chances of a hacker being able to gain further access with the same credentials.

Now you know the best way to make and protect your passwords. Yet, the biggest question on your mind is likely, “How am I supposed to come up with all these passwords, yet alone keep track of them all?”

Using Password Managers

The bad news is that you shouldn’t keep using things like your favorite’s pet’s name or quotes from Caddyshack as a password. But the good news is that making and remembering complex passwords is not difficult. In fact, it’s very easy to do with a password manager.

A password manager is a service that generates unique, complex passwords and saves them in a secure vault. You can then use a browser extension and mobile app to auto-fill usernames and passwords. It makes keeping your passwords secure much easier.

Most browsers and mobile operating systems offer built-in password managers. But it’s recommended to use a third-party manager like LastPass, KeePass, or Dashlane. The built-in browser managers lack many of the best features of more dedicated services.

It’s worth noting many password managers do cost money. While LastPass, KeePass, and Dashlane do offer free versions, they may not work for all users. But the paid accounts cost only a few dollars a month. That’s a small price to pay to get rid of the headache of worrying about passwords.


Hackers have been finding ways to crack or compromise passwords since the day they were invented. The only thing more constant about passwords is the struggle to create and remember them.

Good password practices don’t have to be a taxing chore. Password managers take the burden off of creating and storing unique and complex passwords. It is the easiest way to prevent hackers from guessing your credentials, but the password could still be stolen and used by an attacker using different methods like keyloggers or MiTM attacks. This is why nowadays it is recommended to use additional authentication measures like multi-factor authentication.

But cybersecurity doesn’t stop with good passwords. Hackers have a full arsenal of malicious weapons to gain access to websites. You may want to consider our Website Security Platform  for a more robust cybersecurity solution.


Source: Sucuri

Good experience

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Plugin developed successfully


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