The Top 10 Global E-Commerce Markets Overall rating: ★★★★★ 5 based on 23 reviews
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The Top 10 Global E-Commerce Markets

Business Advice, E-Commerce No Comment

With eCommerce being the new shopping destination these days, various global markets are ruled by various eCommerce giants. Let’s find out whatΒ theΒ Top 10 Global E-Commerce Markets are!


  1. CHINA
  • Sales: $426.26 billion
  • Increase: 35%
  • Top online retailer: Alibaba
  • E-commerce sales as % of total retail sales: 10.1%

In China,Β  46 % of the population is using the e-commerce platform recording 35% sales increase, Alibaba boomed the e-commerce business growth, currently it is the largest online retailer.

  • Sales: $305.65 billion
  • Increase: 15.7%
  • Top online retailer: Amazon
  • eCommerce sales as % of total retail sales: 6.5%

USA the number two position in this global list, the rise in e-commerce business is rising at a rate of 15.7% yearly.

  • Sales: $82.00 billion
  • Increase: 16.5%
  • Top online retailer: Amazon
  • Ecommerce sales as % of total retail sales: 13.0%

UK leaded the retail e-commerce sales a couple of years back. When compared with USA, UK lacks behind with only $200 billion.

  1. JAPAN
  • Sales: $70.83 billion
  • Increase: 14.0%
  • Top online retailer: Rakuten
  • eCommerce sales as % of total retail sales: 4.9%

87% of the population is well versed with the online shopping concept, thus Japan takes up the fourth position.Β Rakuten is the online retailer that leads the Japan’s e-commerce sales, the company is known to be one of the largest in the world.

  • Sales: $63.38 billion
  • Increase: 22.1%
  • Top online retailer: Amazon
  • eCommerce sales as % of total retail sales: 7.3%

Germany hits the 5th position in the list though it has shown a rapid growth of 22.1%, close to China. Amazon has the largest share in the market.

  • Sales: $38.36 billion
  • Increase: 12.1%
  • Top online retailer: Odigeo
  • eCommerce sales as % of total retail sales: 4.6%

The e-commerce market in France is practically led by Odigeo a travel company, though travel websites are not accepted in retails sales despite being the largest e-commerce company in France.

  • Sales: $33.11 billion
  • Increase: 13%
  • Top online retailer: Coupang
  • eCommerce sales as % of total retail sales: 9.0%

South Korea ranks seventh in the list, although it is the third largest with 9% retail sales in the last year. Coupang is the largest retail e-commerce store in South Korea.

  • Sales: $24.63 billion
  • Increase: 17.4%
  • Top online retailer: Amazon
  • eCommerce sales as % of total retail sales: 5.2%

Amazon strongly holds the largest share of e-commerce sales in Canada, while Costo runs second in the competition.

  • Sales: $17.47 billion
  • Increase: 16.0%
  • Top online retailer:
  • eCommerce sales as % of total retail sales: 2.2%

59% of the Russian population enjoys having the internet access, e-commerce sale in Russia barely make more than 2% in comparison to other countries sales.

  • Sales: $16.28 billion
  • Increase: 22.0%
  • Top online retailer: B2W Digital Inc.
  • eCommerce sales as % of total retail sales: 3.8%

The last but not the least Brazil makes it to the 10th position. The e-commerce sales are pretty low in comparison to other countries. The infrastructure is not up to the mark, hence making it difficult for the delivery process which directly affects the e-commerce.



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