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5 Best Social Media Management Tools

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The growth of Facebook and Twitter has changed the way the world communicates. Social media has become so popular that it serves as an identity to exist. There are several sites that require a Facebook or Twitter login to authenticate you. Yet managing social media is a pain at times. With so many news feeds and followers, you get lost in the jungle of information. It is always required to organize and categorize the information you seek. Yet there are many spammers which equally exist in the social world, making our lives arduous. Social media tools become essential in such cases. They help you sort out the information, followers and weed out the unwanted ones. There are several social media management tools available, but few popular ones are listed here.

Buffer (buffer.com)

Buffer as the name sounds serves the buffering job between you and the social media. By buffering, it sorts out your audience for you and the information that they are interested upon. It sounds interesting that this great app can channelize your communications. It also helps you schedule the information broadcasted to your audience. It comes both as a free and a paid version. Its subscription is as low as $250/month.

Hootsuite (Hootsuite.com)

Hootsuite add listening capabilities to your social media. It supports multilingual features to enable you to know what’s happening around the world. It uses the GPS location of your whereabouts and brings to you the latest discoveries around you. It is a fantastic tool when combined with buffer. They both as a combo offer a duplex channel for you to target the right audience with the right information from the right location. Further, it is cheaper than dine out meal costing just $65/month.

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How to Rank High in Seo in Miami

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It is still a mystery how the algorithms of famous search engines work in order to create its search lists. Usually these SEs prioritize websites that have unique and distinct contents. For example, in Miami, a lot of businesses focus on services and travel assistance so if these businesses have websites that want to be at the top of the list, then they have to think of ways to make their websites unique and relevant and rank high in Miami SEO.

To make your websites rank high in SEO in Miami, you just need to stick to these easy steps:

  1. Identify your market. Businesses cannot achieve success unless it has found its proper place in the industry. Once you found your business’s position, this will determine the contents of your blog or website. Like if you own a shop that specializes in motorcycle parts in Miami and you want the website to rank high in top SEs, then you better narrow down what your target market is – is it for yuppies, is it for easy riders, is it fortransient visitors? When you figure out your target market, the content of your website can be narrowed down too.
  2. Increase your speed. Famous search engines always prioritize websites that are swift. So even if your website has unique contents but is slow to upload, it will not be prioritized by SEs. If your trade in Miami is a club or restaurant and you want to showcase your main course or cocktails, you just have to pick your bestsellers.  Loading a lot of jpeg on your website adds color, however it impedes the response rate of your website so it is better to just choose only those that will catch the eye of your readers at the same time will not slow down your website’s response rate.
  3. Update your website/blog. Blogs or websites with unique content always rank high in search engines. If you do not add a new entry to your blog regularly or current news to it, then it will not attract that much attention and clamor. For businesses in Miami that focus on events planning, it always have to suggest new wedding trends or hip party spots in Miami so that there is always something fresh and interesting on your blog or website.
  4. Create Partnerships and Testimonies. It is best to create partnerships with your suppliers.  This way you create new links on your websites which in effect will make your website part of the loop. Like for events planning entrepreneurs, you can link up with your suppliers or caterers to create backlinks. Creating links and partnerships on your website will increase your chances of making it on top of the search engine list.  You also have to use important keywords to increase your chances of getting hits as well.
  5. Expose your website/blog. One way to promote your website or blog is by linking it to social media sites like Facebook, Twitter, Instagram, etc. By sharing it, it will attract more viewers which in turn will make itspopularity higher.  Unfortunately, this is an odd irony.To reach the top of the list, your site should get a lot of views. For your website/blog to be popular in SEO, it needs to appear high in SE lists. I guess this is the circle of website life.

These are just a few yet vital steps to increase your ranking. There are many more strategies that you can take but following these five steps will help you get closer to your goal of ranking high in local Miami SEO.

Twitter Makes Tweaks To Limit Abuse And Abusers

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Twitter is working on phenomenal changes to its tweets. This makes it a safe place on social media. Tweeting has become a habit of present day social citizens. It reflects ones ideas, lifestyle and activities. It helps to voice out their perceptions. Recently twitter has been used to promote anti-social threats and terrorism. This has shaken twitter a lot. Twitter has been making policy changes since then. These changes ensure its tweets are safer. It is been building mechanisms to reduce the abuse. It also reduces the use of anti-social phrases. It is easier to abuse someone by a tweet. It becomes prominent due to its wider reach. The tweets are not really screened for its legitimacy. It may harm one’s reputation.

Building up user and community profiles

Twitter has been building up user or social profiles. These profiles check on the language. They also check the style of use in its tweets. It is also researching on building community based profiles. This checks for misspellings, slangs, colloquial terms, etc. This ensures the local reach is safer on twitter. Anti-social elements usually use slangs. They use local terms to preach their propaganda. By building community profiles, twitter can detect the abusiveness in tweets. Once detected it removes those tweets.

Incident data sets

In addition, twitter is focussing on incident datasets. When an incident happens,it gets recorded. And when a similar incident happens again, it can scan the tweets of those users. The scan predicts the abusive languages used. This also involves profiling those users. The data set covers varied synonyms. These are used for antisocial phrases. Groups use alternative terms to escape the screening of tweets. So twitter is focussed on extensive data sets. This helps to avoid such abusive incidents.

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Google Works To Improve Spam Detection Systems On Google Maps

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Google is one of the most admired companies for presenting information. Google Maps is one such app that provides the details of locations around the world. It is difficult to pin locations when detailed maps are not available. In developing countries, it is a constant change of the face of emerging cities. Maps need to be updated regularly. They need to be clear and accurate.

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Spam in Google Maps

Google recently found spam in its mapping service that was added by a map maker called “nitricboy”. Online tools help users to pin locations on Google maps. This reflects the latest and accurate details on its mapping systems. Map maker is an online tool to map locations on Google maps by its users. After discovering spam markings in its mapping services using map maker, Google has been improving ways to detect spams.

Role of online tools in spamming

Spammers use these tools to point locations with meaningless mappings. Spams are popular in emails. They are less harmful than viruses. They are sometimes used by marketing agencies to promote their services to a wider audience. They are also used by spammers to exhibit fun and insane messages to the public.

Review the posts for spam

Detecting spams is a difficult task. For example, in mapping of location of a bus station, a spam can pin promotional ads for travel services from that location. As spams can be promotional, it is difficult to detect the spam and remove them. Google is investing in spam detection systems to ensure their mapping services reflect the right information. This is achieved by content scanning and reviewing before it gets posted on the maps. Much like Facebook where the user’s posts are published only after review, Google is finding ways to pin locations by users after a review.

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oDesk is now Upwork

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The new and improve oDesk is here and they have a new name too – Introducing Upwork, a new name, and also a new platform for connecting you with great jobs, faster and more easily than ever before.

In Upwork, you’ll see a familiar oDesk functionality and your existing profile but with a lighter and more mobile-friendly design.

There are also a few surprises including the:

  1. New messaging tools for faster collaboration
  2. A new mobile app for iPhone and Android
  3. A new Hiring Hub with helpful ideas, articles and guides

 

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Upwork Mobile App

 

In the coming months, Upwork promises to focus on four areas of innovation:

  • Faster hiring – Upwork is making it easier for freelancers to update their availability and for businesses to find, interview and select freelancers who are ready to work right away.
  • Better collaboration – Upwork is introducing a new messaging experience will include chat and video, plug into your favorite services, and organize conversations into chat rooms. Plus, you’ll be able to communicate with your teams through native Android and iPhone apps.
  • Larger teams – Shared team workspaces will make it easier for multiple freelancers and clients to collaborate. Businesses can create and engage large freelance teams quickly, safely, and in compliance with Upwork Enterprise.
  • Professional growth – Upwork will be a platform where independent professionals can thrive. With access to work history stats, the ability to earn Top Rated status, and information on high-demand skills, freelancers will have the tools to get more and better jobs.

The company also introduces a new CEO, Stephane Kasriel, who is a former head of product development.

oDesk users have mixed reactions with the change of name and with the change of the website design – some loved it, and some don’t.

You can begin experiencing the new platform today by going to upwork.com and let us know which one you think is better, the old oDesk or the all-new Upwork.

 

Source: Upwork Blog

What Is Link Building, and Why Is It Important?

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Search engines and optimization techniques have evolved to a greater extent. They help in building strong brand images. They provide easy referrals on the social platforms. They are continuously redesigned to reap the benefit of social presence. Link building is one such technique that brings immense value for social marketing. It is a strategy to direct traffic to your website by building links from other websites. Its sole objective is to increase the number of links that drive traffic to your website. More links to your website mean more visitors. More visitors would mean a high ranking in search results. The ranking is used by advertising companies to display promotions. A high ranking will directly increase the brand image of your website. Link building is essential for search engines to retrieve the content sooner. It is one of the proven techniques to improve brand awareness.

Basics of link building

Link building is an essential SEO technique that requires various skills. It requires content creation, programming ideology, and business skills. It drives the search engine traffic. It redirects the internet traffic to your website. It involves an intelligent and logical way of creating links. There are many strategies such as black hat and white hat SEO strategies for link building. The rewards of a high quality link are huge. Increased traffic means more revenue; more reach to direct consumers, and thereby increased sales figures. Some of the web platforms rely on link building techniques to cover customer surveys, market studies and analyst reports.

Types of links

There are various types of links. Resource links are links that point to resources. Resources may include media contents such as images, videos or even URLs. They can be licensed or free for all. Resource links are widely used. They increase the user rating of the website. There is also another type of links called editorial links. They are freely available. They are usually provided by the website owners. They usually carry good content. They are useful for online marketers as they are content specific.

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Miami Local SEO Trends

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SEO is a fast growing online industry that sets the business trends all over the world.  This is especially true in Miami, Florida as well. With the height of search engines such as Google, Bing, and Yahoo, businesses heavily relied on the internet to promote and market their products. Now, this trend seems to be getting stronger and it looks like it will keep moving on the same direction for years to come; hence it is vital to know the current trends of the SEO industry.

Miami, Florida is one city that is booming with companies that heavily rely on the power of the internet. Such companies are moving towards the SEO direction to make sure that they getting their businesses out there.  Because of this movement, it will be beneficial for these businesses to know how to be at the top of the search engine list.

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There are 5 Miami Local SEO Trends that are essential to make local businesses at the top of the search engine list.  It is important to follow these trends to achieve success in eCommerce.

  1. Mobile accessibility

Let’s face it, more and more people use mobile phones and tablets to access the internet. You can go to any beach in Miami and see people taking selfies or sunbathing while tinkering with their tablets or mobile phones. Given that this trend is viewed to take over the use of desktops and even laptops, it is important to have mobile-friendly websites, one that will not eat up much of mobile phones’ or tablets’ memories at the same time will be viewed easily on a smaller screen.  This move may eat up some of your capital funds, but you will definitely reap income sooner than you think.

  1. Swift Website Response

Miami is also becoming a fast-paced city with people becoming less and less patient. This is also true with internet browsing. People want to view websites that respond quickly. Likewise, search engines also prioritize websites that have quicker response rates. Yes, big search engines such as Google has figured out a way on how to check the response rate of every website. If your website has a swift rate of response, then search engines will put it at the top of their search list.

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Is Twitter Telling Celebrities To Ditch Meerkat?

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Fierce competition prevails in social media.Twitter is a micro blog site. It has spearheaded micro blogging. Most of its users are celebrities. With small micro messages, it captivated big markets. Celebrities with a busy lifestyle can send quick short messages. They enchant their fans by texting on Twitter. They engage them by being active on Twitter. Happening news can be announced. It brings in a quick note as easy as an SMS. Its versatility on mobile devices makes it much adorable. Since inception, Twitter has become a buzz word. Its text messaging is much faster than any other social sites.

The Tough Fight Between Twitter And Meerkat Is On!

Twitter acquired Periscope for video streaming. Since then it has been promoting it aggressively. It is waging an open war with the competition. Its competitor Meerkat is a victim of Twitter marketing. Twitter asks its celebrities to use its live streaming service. Further, it is vocal to ask them to stop using Meerkat. The social streaming is a battle field. It has many players trying to eat the pie. Twitter with Periscope want to beat down Meerkat. It even reaches to the extent of stopping its Amplify service on Meerkat. It strives down to the monopoly road of its streaming and tweeting service. Twitter pushes its customers to shut downthe Meerkat usage. It strategizes Meerkat as a dying streaming service. It enables its positioning for celebrities and publishers to launch using Periscope.

Meerkat on the other hand is a tough competitor for Twitter. It has been attracting twitter customers to its live streaming service. Meerkat app is being rejuvenated to make the streaming faster and better. This aims in stiffening the competition with Twitter. As the battle goes on, the statistics reveal that Twitter is winning the race. On the Apple platform, Twitter has seen a 0.3% growth than Meerkat 0.2% reach to the users. This market is captivated in the last quarter. Twitter with its aggressive reach to customers, is winning the streaming market. Twitter has been roping content to win this race. It entices various resources from marketing, engineering and industries. It is poised to throw content to its streaming service to take on Meerkat.

Meerkat’s response so far has been lukewarm. It has been launching anti tactic strategy to defend its position. It is not as aggressive as Twitter. Further Twitter’s social reach outperforms Meerkat’s service. Social content is far reaching than video streaming. Twitter with is content streaming is geared to pin itself. Twitter went to the extent of cutting off Meerkat from its social graph. While Twitter and Meerkat heads on to take the streaming race, they have to deal with other competitors. Video streaming like YouNow is widely prevalent. Most of the celebrities use YouNow to broadcast their contents. Capturing the pie from the established competitors will be a tough game for both Twitter and Meerkat. Twitter is banking on its video strategy to steer its growth. And periscope is a great potential for it to boost its revenues. This also has given Twitter a facelift from the traditional textual sharing to visual sharing. With its change in sharing strategy, Twitter is positioned to take on the world and not just Meerkat.

 

Source: TechCrunch

LinkedIn Elevate App

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LinkedIn is a social media platform. It connects professionals across industries. It’s rich in networking. Its references serve as a tool to hire professionals. It is used by large corporations. It has grown enormously to a near 350 million users. It lets the professionals share content. The content is shared in their network. It brings the knowledge-base to the professionals. It lets its users share many types of content. It has set a social platform for professionals from multiple domains. It is more unique. It targets B2B rather than the B2C models. It lets corporations promote their content. They also promote services on its site. It lets them attract talents. It endorses the skills to perform the job. It enables the companies to promote their products. It helps them to reach out to other businesses for partnerships. Its revenue has grown manifold. It’s steering its B2B strategy for growth.  It has contributed to the companies. It helps transform their employees to share the knowledge. It brings in a greater benefit. This is achieved by sharing information. It is useful to marketing professionals and analysts.

What Elevate is all about?

It continuously revises its business growth strategy. LinkedIn reaches into new areas. It acquires new avenues of businesses to foster its growth. It has been diverted to a social media management business. Its acquisition of companies caters to most of its content management businesses. Elevate is one such acquisition. It puts LinkedIn in limelight of content. Elevate aims to let the users share articles. It is based on user profiles, preferences and prediction algorithms. It is based on services such as Newsle and Pulse. It transforms the mind of a professional. It builds into vast library. It helps sharing of common articles. It also helps to share blog posts and other reports. They are much used in marketing analysis. The beauty of the elevate app is that it caters to many domains. It enhances the professional community to benefit a lot. It aims to get knowledge by giving it.

It comes with eccentric features. Seamless sharing is one of them. It enables content to be shared across devices and multiple mobile platforms. This lets professionals on iOS, Android and Blackberry platforms to seamlessly share. They provide perceptions of the articles that impart the need. Its extensible feature includes sharing on other social media sites. They include as Twitter and Facebook. By integrating this app into other social sites, the users become social professionals. This has proven that we witness an information revolution. What becomes more of interest in sharing is the analytics part. The LinkedIn Elevate App provides deeper insights into the analytics. The analytics are useful to the companies. They can see the number of views per article. They can view most preferred article. It provides ranking of information. It provides re-sharing count of articles. The users can see comments and reviews. It is vital for marketing geeks. It helps to collect a consumer survey before they go bang with a product launch. These analytics help the Human resourcing firms. They can view their job posts views. They can see the demand in a certain industry. It gives a trend of the salary and compensation for certain skillsets. They can act accordingly.

Elevate is certainly a great app. LinkedIn has integrated it in its ecosystem. It aims to elevate the knowledge of the employees. It is geared to raise the social connection of companies and professionals.

Source: techCrunch

Google’s Mobile-Friendly Update

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Credit: mobilemixed.com

Credit: mobilemixed.com

More and more people around the globe are shifting to mobile gadgets such as smartphones or tablets to access the internet. Let’s face it; these mobile devices are a lot cheaper than its predecessors, like laptops and PCs.  Aside from being affordable, the reason why it is advancing in the market is it is portable. This is also partnered with the cheaper data plan alternatives offered to its users. Now, people can move around and still keep in touch with what’s online. They can also work while commuting to the office or can finish homework while sitting in cafe. This is also why a lot restaurants and coffee shops offer free WIFI to its customers. It is now part of its service.

For this reason Google, the leader in search engine optimization, has released a statement that on the 21st of April its search engine algorithms will launch new changes.  These changes gear toward prioritizing websites that are mobile-friendly.

 

What does mobile friendly mean?

Mobile friendly means that websites are configured in such a way that is clearly viewed using a tablet or smartphone. The website’s interface automatically sets according to the screen size of the gadget and so the entire interface of the website can be seen on the screen.  There is no need to minimize or maximize the screen.  Unlike other websites that are not configured to mobile gadgets, mobile friendly websites usually have an option at the bottom of the page that links to the desktop version or mobile version.

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