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What Makes a Good Website

Business Advice No Comment

Throughout the years, as technology advances and online marketing has become a sure-fire way to get customers and leads, websites have become a great asset for businesses. Almost all successful businesses have websites but having a credible online presence requires a good amount of work and a lot of patience.

There are a lot of factors that can either make or break the effectiveness of your website. In this post we round up the things that makes a good website.

Appearance or Design


The number 1 on our list is the “website design.” The appearance of your website says a lot about your business and of course yourself as the owner. A website should always be visually appealing and professional. It may be the first and last impression to a potential customer.

Always remember that a website reflects you and your company. A poorly designed website doesn’t attract and impress potential customers as much as those who are beautifully and carefully designed.

Under this factor are the navigation, texts, graphics and colors used for your website.

Navigation of websites should always be simple, user-friendly, and easily-found. Visitors of your website must be able find any information they need quick and easy. Visitors tend to leave a website if they find the navigation too complex for them.

Texts should always be easily read. Do not use many different fonts on your website. Always use professional, simple fonts that can be easily-read by anyone and are supported by any type of computer systems. Font sizes matter too!

Graphics also play a big role in a design. Good, high-quality graphics make a great impression. They make a website come alive! Imagine a website with no graphics and just pure text – Boring isn’t it? However, you should remember that using too much graphics is not good too.

Colors are important as well. You should choose those which create a proper mood or tone for your business. Using too much color can distract your visitors from your website’s written content.

Unique Content


Aside from the appearance of your website, it must have substance. This substance we are referring to is good, credible and unique content. Your visitors or audience will be looking for information which will help them make a decision, so any content you add to your website must be informative, relevant and credible. If your website has a blog, it is very important to update your content regularly; this will keep your visitors interested to what new content you share.

The content on your website, aside from informative, must also be unique. Content plays a great role in SEO (Sear Engine Optimization). A unique content will help you rank highly in SERPs or Search engine results pages.


Connecting gears

Functionality is the third factor on our list. Your website must be fully functional, meaning every page, navigation and link should be working properly. Broken components such as broken links and poorly constructed navigation will only leave your visitors frustrated.



Fourth on our list is the speed of your website. Everybody deserves a fast web experience. A fast-loading website provides your visitors a great user experience while a slow-loading one can only frustrate them. This can also lead them not to come back to your website anymore.

There are many factors that affect the loading speed of a website. Some of the factors include server or hosting of your website, the codes and the graphics.

Quoting from MOZ Blog, “A fast site improves overall site quality and increases user satisfaction.”

Responsive Web Design


Fifth on our list is to give your website a responsive design. We could have included this to our #1 list but we decided to make it separate factor because nowadays, this helps to improve user experience.

Did you ever wonder what your visitors use to read your website? A laptop? A smartphone? or a tablet perhaps? This is why responsive web design is very important.

What is a responsive web design?

Quoting from Smashing Magazine, “Responsive Web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation.”

Optimized for SEO


Last but not the list on our “What Makes a Good Website” list is that a website must be SEO optimized or in other words SEO-friendly. All the other 5 factors are meaningless without this.

What is the use of a pretty, fully-functional website, with fast-loading pages and good content if it cannot be found on search engines?

SEO helps your site get visibility in search engines. Visibility in search engines means more traffic to your website and the most important thing is that you can be found by potential customers. SEO has proved itself to be one of the most important components of any organization’s branding efforts and online presence.


10 Reasons Why You Must Have a Mobile Friendly Website

Business Advice, SEO Tips No Comment

If your website is still not mobile friendly, then this is the best time to switch to a mobile friendly website. Many people are now using mobile internet devices more than before. Research shows that this trend will continue for several into the future. Thus, a website that supports mobile devices is an absolute necessity.


Source: Simplio Web Studio

Maybe the increasing number of people relying on mobile devices is not convincing enough. Still there are benefits of a mobile friendly device that you should consider. Below are 10 reasons why you must have a mobile friendly website.

1. Mobile devices can be integrated with offline media
There is the growing need to integrate offline and online media. Mobile devices are able to do this using QR codes. You can use QR codes both in print and electronic forms. This is important because sites constantly need to transfer printed information into SMS, email, or site URL.

2. Mobile Internet Usage is Growing 60
Now think about it, research suggests that come 2017, over 90 percent of people who visit the internet will do so using their phones. Therefore, this growth will affect all business that target online people. Since mobile devices are overtaking personal computers, you may want to make your website mobile friendly. You will be ready when the inevitable change eventually takes root.

3. A mobile website is more affordable than an app
Developing mobile applications can be less flexible and more costly than a mobile website. In case you decide to develop an application, the number of devices or platforms people are likely to use may determine the number of apps you need. Different phone models may all work on different types of apps. In addition, it is necessary for you to fix an app before using it, making access to your content more difficult.

Source: MaximizeSocialBusiness

4. Mobile Devices are Portable
People are looking for your information while they are on the move. They use modern gadgets. With a website suited for mobile, you have the ability to be on people’s minds and hands at all times. Try to tell them more about your products and services. People will mostly be attracted by such gestures and click away without hesitation.

5. Improves the image of your company
A better image of your company must be one of your primary goals. Yet, you can achieve this very easily by creating a mobile-friendly site. Today, sites that work well with mobile stand out. Before the visitor can even go through your product and services, your company will have impressed him or her.

Source: PBJMarketing

Source: PBJMarketing

6. Better SEO performance
As people look for your company and what you offer, which method do they use? In most cases, they will go to Google. Search engines use very intelligent algorithms these days. Google is constantly updating its algorithms, especially Google Panda and Google Penguin. The result is that the search engine starts to have preferences. Today, Google favors sites that are more mobile friendly.

7. Impressive Speeds of Downloads
Have you ever tried to open a site that is not optimized for mobile using your tablet or Smartphone? If you have, you will understand why it is necessary to have a mobile-friendly site. In most cases, a site that is not designed for mobile takes forever to load a page. In addition, it may have missing elements of the page.

8. Great experience for the user
The user, who is your prospective customer, will appreciate it if he or she reaches you in the simplest way possible. A mobile-friendly website enhances the experience of the user. This is because the site design suits handheld components in terms of screen size. The user is able to surf at his comfort in an easy manner. Since the customers are satisfied, they create a positive image of your company.

9. You will get the elusive competitive advantage
Today, not all companies have adopted mobile-optimized sites. This means that some of your competitors are still using the older types that do not give clients the best experience. With a mobile-friendly site, you will be several steps ahead of your competition that lacks such a site.

10. Engagement with people is more effective
One more awesome thing about a mobile-friendly site is that it helps you to interact with users through mobile-specific components. You are able to use mapping and click-to-call functions to your advantage.

If you are looking to acquire more leads for your business, you cannot run away from a mobile-friendly site. The world of online interaction is changing at a rocket speed and you do not have the luxury of lagging behind. However, you can still stay ahead of the curve and remain profitable. Developing a mobile-friendly website is the best way to keeping the online environment favorable to your business.
All you have to do is contact an expert to analyze your site and optimize to the next level. Request a quote and consultation today for a more profitable business.

Does Your Small Business Really Need a Website?

Business Advice No Comment


Today, it is common for people to think about running their own business, and small businesses have been sprouting in many places. These businesses have a wide range of goods and services and often rely on word of mouth first to gain more clients. A lot of them also rely on their social media accounts to boost their sales. But are these enough to keep a small business going? In this digital age where almost anyone can be online, is it a good idea to set up an official website for a small business? The answer is simple yet may have some complexities: it will all depend on you – the business owner. A lot of considerations must be made when thinking of setting up a website for your business, but if you know your business well, you can readily know what to do.


First, think about the costs. Making a website often has 3 main costs: its development, hosting, and registration of the domain name. Website development is often the most costly as it means putting together its content: text, graphics, links, and codes. Hosting a website means having a server that is large enough to store the website’s files so they can be reached by the public when they go online. Registering the site’s domain name is the cheapest as it just means getting a unique web address through a public registry. Extra costs may include email services, Internet marketing, and maintenance of the website.


Next, review the products you sell or services you offer. Even if you do not sell anything online, are they stuff that people would search for? For example, you are a distributor of popular branded clothes. Often, there are customers who would search for sellers of the brands they prefer in their local area. When this happens, will your items appear in the customers’ search or will your competitors’ offerings be the ones they will see? Or let’s say you run a restaurant. Travel itineraries are often made by searching for places to eat way before a trip happens. If travelers cannot find information about your restaurant, how can it become a go-to dining place?


Third, not all people are tech-savvy and using a computer may be a challenge for some. Are you one of them or are you willing enough to learn even just the basics of modern technology? Even if you can hire someone to set up and maintain a website, you must know something about computers and the Internet to at least convey what you want to include in your site or how it would look.


Fourth, you must check who your customers are. You need to identify whether or not a lot of them know much when it comes to using the Internet. There are still people who do not use computers, but there are higher chances of having more clients who are up-to-date when it comes to technology. However, even if there are more people who have Internet access, you will only benefit from that fact if they can find your website.


Fifth, if you think that setting up a website is an advertising tool for your business, think again. A website is not an advertising tool; it exists to support your advertising efforts. You pay for advertisements to be posted, seen, heard, or read for a certain amount of time, after which, they are put down unless you pay for them again, and the cycle goes on. Make a website if you wish to run your own marketing tool that you can use continuously since it belongs to you. You can also use a website to show the testimonials you have received from customers who are pleased with your products or services. People often seek out reviews when considering potential purchases. Plus a website can also be a way for your customers to do window shopping but online, and if they see something they like, you can expect more sales to come in.

Sixth, aside from being a tool to market your goods or services, a website can also serve as a tool for your clients to share their needs, suggest something, or comment on other things that can help your business improve. Even if you have an actual store, it most likely operates within a certain time frame. A website, on the other hand can be reached 24/7. You can have your website customized with a chat support system at certain times or have a contact page that consumers can go to in case they have any questions, reservations, clarifications, etc.

Generally, big or small businesses can benefit from having a website as it can make them more competitive and allow the buying public to get to know them more and what they offer.

Why You Must Have a Business Plan

Business Advice No Comment

These days, having your own business can be better than just being an employee. With the right capital and attitude, you may be on your way to reaching financial freedom. Moreover, it is also advisable to have a business plan for you to be guided on how you envision your business to be. A business plan is not just about planning; it may be the key that will open a lot of opportunities for you and your business.


First of all, having a business plan allows you to set specific objectives. This is especially true for managers so they can establish what will happen to the business. These objectives must be tracked and followed through and your business plan can help you do those. Having clearly defined objectives will make you organize, plan, and strategize well.


Aside from priorities and strategies, a business plan also allows you to share your action points with the people you love. Yes, you should not just share them with your business partners and colleagues; your partner, significant other, or spouse may help you in ways you would not expect. By sharing your business plan with them, you can improve your communication skills, which you can also apply when running your business.


As your business grows, you will need to consider if it is necessary for you to expand its location. Do you need to rent a bigger office space? Rent is usually a fixed cost and the bigger the space, the bigger the rent. Having a business plan can help you analyze your growth prospects and budget so you can decide whether or not it is okay to have this increased fixed cost.


Aside from possible increased rent, you will also need to think about hiring new people as your business expands. This can be a risk, yet it is also a duty if you want your business to expand further.  Your business plan can make you clearly determine the logic behind hiring new employees and identifying the roles they will have to help your business grow. In addition, training new employees can be smoother and easier if your business plan addresses this aspect.


Another thing to consider is buying or leasing assets. How many should be purchased or leased? How much are you willing to spend buying or leasing them? How long will you use them and how important are they in running your business? These questions you ask and more can be answered by your business plan as it can be your guide in deciding what will happen to your business assets in the future.


One of your business goals is to develop new alliances. Use your business plan to find and communicate with potential partners who can help in the expansion and further development of your business. Include the standards or criteria you’ll be looking for to find alliances that are compatible for your business or those who have the same vision as yours.

Aside from alliances, you would also want to have investors. Usually, investors want to see a company’s business plan first before they decide to invest in it. Having investors is great for any business because they can help increase revenues, so make sure that your business plan is clear and complete. Convince them that your business is worth investing in.


Just like with investors, a good business plan is also needed to convince lenders to grant you a business loan. They expect you to have a plan on how to earn back and pay the money you will be owing them, as well as back-up plans in case any problems turn up.


Whatever kind of business you have, one thing is for sure: you want it to sell. Whether you are selling goods or offering services, you want to eventually have patrons who will keep your business afloat and boost your sales. Therefore, having a business plan can aid in making your clients understand what you have to offer, how much it’s worth, and why they should have it. In short, your business plan can be a good marketing tool if made properly.

One way to know that your business is growing is if you start to think of having another business, related or otherwise. Use a business plan to know the steps you need to take to make your new venture successful. What do you need to do? What resources will you need? How many people do you plan to hire? Your business plan will highlight the factors you need to consider to start a new business.

You must have a business plan to help your business grow. Strategize well and prioritize the distribution & allocation of your resources with great care. After all, you would not want your business to be stagnant, would you?

How to create a logo that works

Business Advice, Web Design Tips No Comment

Starting a new company is always a challenging task and somewhere in the chaos of things you will have to find some time to create a logo. Of course, you are not a designer, but you will have to tell the person who will be creating your logo exactly what you want. And even the best designer won’t be able to save you if you want something that’s just not nice.

What it Takes to Create a Good Logo?

One of the most important things for your logo is that it should work on all kinds of platforms. In order to create that, you should be able to work with your designer. Here are some tips that will help you to make the right requests for the best result:

Create a logo that is readable

  1. Readability

Creating a custom font for your logo nowadays is easy. However, sometimes these custom fonts are extremely hard to read and that’s a big mistake when it comes to creating logos. Your custom font might be beautiful to look at, but your slogan or brand name should be readable. Otherwise, the text will just take space and you might as well not write anything at all.


  1. Simplicity

Simplicity is at the core of modern day design and more specifically logo design. Creating a logo with intricate patterns might indeed look good, but your logo is not a painting. It has to do a certain type of job – tell people who you are at a glance. A simple logo that is clear, crisp and easy to understand is what you should aim for. If you can’t describe your logo in a sentence, it is probably too complicated and you should think of another design. Keep in mind that vector graphics usually work best for logo design.


  1. Scalability

The size of a logo can be a tricky subject. Many logos look great when they are being viewed as big illustrations, but when you scale them down they become unreadable and unrecognizable. Your logo should be designed in such a way that it looks as great on billboards as it does as a favicon.

Color wheel to create a logo

  1. Colors

Choosing the colors for your logo is a very important process and most times it is best to let your designer do that for you. Most designers will make sure that the logo they are creating also looks great in grayscale, but another thing you will need to consider is if your logo looks good in a single color.

Don't follow trends to create a logo that works

  1. Don’t be trendy

Following the latest trends when creating a logo is a very bad idea. This means that you will end up with a logo that will be very popular for a short period of time and it might not work 5 years from now (or even 1). You can still adapt your logo so that it looks modern, but make sure the core design can stand the tests of time.


  1. Negative space

Negative space is one of the best vector design elements that you can use for your logo. By using negative space you will be able to convey many different messages in a subtle way. Great examples of companies and organizations that make use of negative space in their logos include Girl Scouts of America, Guild of Food Writers and FedEx.

There are definitely many things that you will need to be careful with when creating a logo. It is a process which is actually more difficult than many people realize, but if you follow these basic guidelines, your logo will always make a good impression and won’t be easily forgotten. Don’t fall into the trap of bad logo design and most importantly – think outside the box. Your designer is only as good as your ideas.