5 Tips for Successful Online Marketing

16 August,2015 Business Advice No Comment Author: Marie

The world is moving towards an online space. E-commerce is winning over retail industry and people are more glued to their phones than to their TVs. To become successful, businesses inevitably require online marketing. But the online space is too crowded already. To shine above the other, you need to optimize your online marketing. Here are some tips to help you do a better job with marketing online.

Do targeted campaigns

When marketing online, it is important to know your audience well. Do research on your target audience. Make your campaigns effective by making it to the right people. Your aim should to be to please your potential buyers and not everyone using internet. So avoid spending money on platforms that are not used by your target audience. See what works for you and focus only on that. Understand your potential buyers and their behavior in internet. Use this information to make engaging campaigns that will help you earn more loyal customers.

Don’t focus on just sales

Many online retailers do the mistake of sounding too sales pitchy. You should not let the customer feel pushed into a sale. The action has to be natural and customer should willingly engage with your product. So avoid using repetitive self-reference. Speak through different mediums to reach your customer. Don’t focus on the sales. Focus on the customer. Deliver your message in an innovative and not so direct manner but with clarity. Personalize your contents and address your customer directly. Make your promotional content little yet interesting.

Landing Page VS. Squeeze Page?

13 August,2015 Business Advice No Comment Author: Marie

The terms landing page and squeeze page are mostly used interchangeably. But these two are very different types of web pages. Knowing the difference will help you know which page to use for your need.

A web page can be termed as a landing page, home page, product page, sales page, squeeze page and so on depending upon its purpose. Every page has a unique property that makes it suitable for a particular purpose. Read on to know more about landing pages and squeeze pages.

Landing page

Landing page is also called as sales page. This is because the goal of landing pages is to make a sale. Hence landing pages are specifically designed to let visitors be attracted to the call to action centers. Landing pages are usually the entry point in to the website.

A visitor could reach it by various ways. Hence, any page that is first visited by a visitor can be a landing page. The information provided by landing pages is usually centered on a particular topic that made the visitor to visit the page.

5 Qualities of an Effective Brochure

2 August,2015 Business Advice No Comment Author: Marie

Brochures are hard copy materials used in marketing. Despite the increase in online marketing and other channels, it remains to be a popular strategy. An effective brochure is one that can bring in a good response. As the cost of producing brochures can be high, they should be highly efficient. Clients expect you to be accountable and trust-able. Your brochures should be able to convey that. They should show you in a positive image. A good brochure has the following qualities.

A clear message

Your brochure must deliver the underlying message in the right way. It should have a compelling message. The elements must be designed around it. You should understand your customers and send the right message. You should determine which message will appeal to them. The entire brochure is built on the basis of the message it carries. If the message is compelling, you can relax yourself on other strategies.

You can talk with your customers and salespeople. This will help you understand what your customers want. Finding out what is important for your customers will help deliver the right message.

7 Tips for an Effective Logo Design

12 July,2015 Business Advice No Comment Author: Marie

Logos are as important to a company as a name is to a person. It acts as the face of the brand. It reflects the personality of the brand. Effective logo design is capable of presenting your company in a positive image. A good logo is unique, simple and conveys the intended message. An effective logo is marked by its innovative concept and execution.

Here are some tips for creating an effective logo design.

Do research

Any move or business decision requires research. You need to understand the logo science. Conduct research on who will use your logo. You need to make your logo appropriate for the target audience. You should also know the business operations, competitors, past logos and current trends. This will help you design effective logos.

The 5 Basic Elements of Good Logo Design

8 July,2015 Business Advice No Comment Author: Marie

A good logo design is effective. It is capable of boosting the business image. It captures the attention of clients and lets the brand stay in their mind. A logo design is the visualization of a company. If it does not suit the brand personality, the effects will be disastrous. Keep in mind the following 5 basic elements of logo design to make it effective.

Simple

A good logo design must be simple. A complex design will destroy the purpose of a logo. Elaborate designs may be artistic. But they will not be easily memorable. Smaller size logos are easy to identify. Simple designs will be suitable for any type of medium like newspapers, big banners or even clothing. They are easy to remember and relate to.

10 Ways To Get More Leads For Your Business

28 June,2015 Business Advice No Comment Author: Marie

There is one common desire that all Business owners have. It is to generate as many qualified leads as possible. Leads are directly proportional to your sales and you should be ready to do anything and everything you can to boost your sales. Here are few ways that can help you generate more leads for your business.

Blog

The results of blogging can be experienced on a mid to long –term basis. A blog is an effective way to inform and educate prospective clients. It helps you attract customers by showing your business in a favourable light.

Give relevant and valuable content to your readers. You can also conduct a research study and publish it in your blog. This will let people know your expertise and value. You should also remember to keep your blog up to date and relevant.

Referrals

Referrals are considered to be the best way to generate leads. Nothing works better than the trust you gain by the word of mouth. You need to improve the referrals from your clients. You can ask for referrals and also provide referral discounts for your clients.

How to Choose the Best Business Card Design for Your Company

17 June,2015 Business Advice No Comment Author: Marie

Business cards may have lost their original place in marketing, but are still considered an integral part of business meetings and follow up. They help make a good impression on your prospective clients. But a namesake business card among a hundred similar cards will not be of much help for you. If your card does not stand out from the crowd, it has a high chance of ending up in the trash. Here are a few tips on how you can choose the best business card design for your company.

Don’t take the easy route

Your business card gives out the first impression of your company. So don’t be cheap with these cards. Avoid showing any information on the card that makes it look cheap. Do not choose from a set of templates either. All these will hamper the professional look of your card. Show your sincerity in the business by spending some time and effort into your business card design. Be willing to invest for your card. Hire a professional designer if you are inexperienced in designing the card.

Make it memorable

Get creative and make your card have at least one trait that will make it memorable. Your business card should reflect your company’s attitude. Hence, choose a design that goes well with your company’s image. An innovative start up can choose an abstract design while a well established concern may choose a classic design with just their logo.

Ensure your design is unique and cool. It should be able to make people more curious about your company.

Don’t overdo it

While trying to make your card unique, you should also remember to make it convenient to use. Try to stick to the standard sizes and conventions. Make it compatible to use with card scanners and card holders. If you want to try out some new size or shape, you may have to sacrifice convenience.

Some options you need to consider while designing cards are

Text and image placement
Simple images
Font color and style
Shadings and underlines

Make sure the information is not crowded and is legible. It is recommended to include only the necessary details in the card. Include only essential information like Primary contact details and website address. Taglines and mottos need not be included. If needed, such information can be printed on the back side of the card.

Avoid going for shock value; It may give a memorable value to your card but may leave a bad impression on the receiver. Keep your card simple and well organised.

Select the right material

The material you select for the card is also important. It gives a unique feel to your card. The choice of material also depends upon your needs and requirements. A simple paper card may be suitable for a particular situation, but may appear to be too conventional in other settings. You have various options for selecting the card material. Some people use cards made of wood, plastic or metal.

You can also include embossments, rounded edges, folds, engravings and unusual shapes. Though including these tactile elements are costly, you can make use of these features if you find them worthy and suitable for your design theme.

Why Should You Invest In A Unique And High Quality Business Card?

6 June,2015 Business Advice No Comment Author: Marie

There is a need for business card even in this modern age. It is neither just an expense nor an old way. It is still used as a formal way to share contacts. Cards have a better success rate too. They may not be the latest thing, but are still working great.

Some of the ways cards are widely used are:

They are shared during meetings.
Swapped during networking events
Exchanged during informal meetings and talks.
Included in thank you notes
Given along with promotional packets.

The above samples are just a few ways on how you may end up receiving a card. But receiving too many cards can be a burden too. All of them will look alike and similar. Difference in color does not attract the receivers. Low quality cards may also be disliked by the receivers. They also lower the professional look of a card.

But sometimes we all get attracted to a certain card. It stands out from the crowd. It may have a unique design, paper type or finish. The creativity of the card design may attract the receiver. Such cards are able to make an impact.

Does Your Company Need a Mobile App?

31 May,2015 Business Advice No Comment Author: Marie

With the growing ecosystem of mobiles and tablets, apps have become the face of computing. From large web sites to micro blogs to mobile friendly sites, SMEs are now banking on the app ecosystem to grow their businesses. Small businesses are looking for a wider and easy reach and apps help them achieve it. They get to the clients easily without making efforts in to marketing. With an SEO optimized mobile app, it is easy to get listed in the play store. Further apps have the flexibility of engaging customers with in –app purchases and subscriptions for revenue generation of the company. But is always app achieves what the businesses want to do? How do we decide if a business really needs an app? We will have few strategies and key factors that need to be considered before you decide your business needs a mobile app.

Evaluate the potential

Apps no doubt have greater reach and an immense potential to shoot up your margins. All an app needs is a mobile device which is handy. And mobiles are everywhere in the present world. With a smart data connection on it, the app can easily connect to your site. If there is no app, then the customer will have to have a PC or a laptop and needs to connect to the internet. Then typing your website is another pain if the name is not easily known or if it is not SEO capable. App eases the pain at the customer to access you. That is the first key to market your business. Evaluate the accessibility of your business by the customers. Evaluate how the app will simplify it.

How to Use LinkedIn Effectively

26 May,2015 Business Advice No Comment Author: Marie

LinkedIn is one of the most powerful tools for individuals and businesses. It is not just a professional social website, but a platform for networking. It is used by large corporations. It has grown enormously to a near 350 million users. With its powerful features, LinkedIn can help you unravel the mysteries of your reach in professional network. It has catapulted as a social media to a powerful hiring and a reference platform. With its content sharing feature, LinkedIn has moved to a knowledge base that helps like-minded professional to share. In this article, few ways are listed to show you how LinkedIn can be used to reap its potential.

Create your public profile

This is the first and foremost things to get you marketed on the internet. With a public profile, LinkedIn lets you to have an identity in the social media. You can customize your public profile with pictures, a jazzy title, and other fields such as education, experiences to display to the wider audience. The public profile also allows you to list down your professional certifications and publications which are quite valuable for headhunters.

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