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Google Penalties That Could Harm Your Website (Part 1)

14 August,2016 SEO Tips No Comment Author: Marie

Penalty

Almost every webmaster is equally afraid of the Google penalties that tend to deteriorate the website’s ranking badly. And this is the reason, that having knowledge on Google penalties is very important. If you too own a couple of websites or are new in the industry, here are a few Google penalties that could harm your website which you should know about.

  • Buying links

While many people claim that it is not at all true and it does not happen, the factual evidence is perplexing. Purchasing the links can undeniably deem to be an attempt that is made so that the Page rank is manipulated. This is where the actual controversy lies. Have you been frequently purchasing bad links? Have you bought loads of such links in the past? Then there is a possibility that your actions might have affected your website.

  • Excessive reciprocal links

We all try different ways to market our business on this internet-obsessed world. Sometimes we succeed and sometimes we fail without our own knowledge. This is one such try. Swapping the links is a very feasible marketing strategy that was once upon a time innocent but is now extensively abused. If you have indulged yourself in exchanging plenty of links with your potential clients, it could now be deemed as an attempt to manipulate the clients. And this could definitely have an adverse effect on your site.

  • Duplicate content

Need we even say this? This one is very much obvious. Any content that is posted on your website which is a dupe of another content, the Google views it as a less worthy content. This could lead to Google penalizing your website. To avoid this, you should ensure that the content you produce is well written and very unique. To help you in this regard, there are tools such as CopyGator and CopyScape that will warn you about plagiarized content.

  • Overusing H1 Tags

If you structure your content properly, it will certainly help you during the Search Engine Optimization. The H1 tags aid the Google in comprehending what your page is actually about. But if you use the H1 tags extensively, it could be deemed as an attempt to pump up the listings of Google with keywords.

  • Internal 404s

Google earnestly wants to realize that you take good care of your content and cancel out any sort of problems and errors for that matter. If you are giving 404s in your very own website, it is definitely going to be an alarming signal that your users are failing to get the information which they sought for in the first place.

Now that you know what could harm your website, it is recommended to stay away from such penalties and avoid any mischievous acts which could cost a lot to your website.

 

10 Secret Google Search Tricks

12 August,2016 SEO Tips No Comment Author: Marie

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Google is more than just putting in a keyword and hitting enter! With some rather neat tricks, you can now have access to filtered search results that also save you a lot of time. Here are some ideas:

  1. Getting your phone location

This is something that not many of us know but Google can actually provide you with your phone location. All you need to do here is simply type “I’ve lost my phone” and Google will return you the last known location of your phones which you have synced with your Google account.

  1. Date wise results

If you want to search for a specific result by date but are not sure which was the exact date then you can get it by specifying the date range on Google. Here you need to type this formulae  &tbs=cdr:1,cd_min:(start date),cd_max:(end date) at the end of the URL of the search result.

  1. Bill reminder

In the fast moving lives, we lead, it is really hard to remember everything, especially upcoming bills. Here with the help of Google, you will be able to find all the details of any upcoming bills by typing “my bills” in the search box. Remember, in order to get results for this search, there must be some kind of records of your bills in your Google account beforehand.bag-of-tricks

  1. Using keywords

A clever trick to get desired search results is by correct usage of keywords like OR or TO. Therefore, if you want comparative search results you can use OR whereas to find a result for a particular period you can use TO.

  1. Getting your photos

This is an impressive search trick that you can employ to get your photos or videos on the Google search page given they are stored in an in-house storage of Google.

  1. Movie searching

There is no doubt that all of us have tried to search movie screening times on Google. But if you want to know the exact movie timings for a particular location then you need to type in “movies” and put in your area postcode or location and wait for the timings to pop up in no time.

  1. Comparing products

One of the lesser known tricks in Google is that you can compare two given products by using the term “vs”. Here you have type in product A vs product B and voila!! You will see every point of comparison between them in no time.

  1. Excluding Information

It is true that when we search for a particular result, we are also provided with extra information that we don’t need. Now you can exclude this excess information by putting a hyphen (-) just before the keyword you are going to use.

  1. Finding contacts

Another neat trick you can use on Google is finding the information of any of your contacts on the Google search page. All you need to do here is type “contact” followed by the name of the person.

  1. Google timers

You may not be aware but Google does have its own timers. They can be used like normal timers wherein you can set a particular duration and Google will send you an alert on completion of such a period.

Things People Absolutely Hate about Your Website

10 August,2016 Business Advice, Web Design Tips No Comment Author: Marie

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In the 21st century, putting up a website is not that big a deal but making it likable and maintaining a steady flow of traffic is the hard part. The important thing to remember here is that the likability of the website is what is going to determine the fate of the website; so getting rid of things people don’t like about our website should be your topmost priority. It is, for this reason, we will look at the things that people usually hate about a website.

  1. One dimensional website

When we are talking about one dimension here, we are not talking about graphics or style of the website. If your website is such that it can only be accessed via a desktop then be ready to get a substantial amount of online glaring because that is being one dimensional. Almost everyone now has a smartphone and if your website is not optimized for people visiting it through their phones, then you will observe a prominent dip in your overall traffic which is something you wouldn’t want to see. You have to understand that people don’t really have time to zoom into your pictures to understand their meaning or note your number from the site to call you; so making sure that the user experience of mobile users is amicable.

  1. Too many pop ups

Another thing that can really annoy people is pop ups. No one would like to see an advertisement pop up right when they are reading something important on your website.  You have to make sure that there is a degree of moderation when it comes to pop-ups. You can introduce ideas like a slide in CTAs which are considered far less annoying than your standard pop-up page.

  1. Loading speed

Ever wondered how you felt when you wanted to see a video and it took ages to load? This is exactly how your visitors feel when your website takes too long to load. Remember, people online have the attention span of a baby and they can decide whether your website is good enough in as less as 10 seconds. So you have to understand that if you make them wait a little too long, then will find another website which is sure to dent your conversion rate. Here, optimizing your websites is the need of the hour, so try avoiding complicated codes, large images, videos, to get a better loading speed.

  1. Navigational issues

Patience is key but that doesn’t apply to your visitors as they want to know all that is to know about your website in no time. It is for this reason that you have to make it absolutely clear of where they need to go to get what they need. It is a fact that that they are not patient enough to dig through all your web pages to find out what they want. In layman’s terms, they need to be spoon-fed, so guiding them as far as navigation is concerned is something that can bring you good results.

10 Social Media Tactics to Drive Traffic to Your eCommerce Site

4 August,2016 Business Advice No Comment Author: Marie

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Increasing traffic to your eCommerce Site is something that everyone is looking forward to these days. Increase of traffic means more leads to your business, but social media is not that easy. Listed below are 10 social media techniques to drive traffic to any eCommerce site.

A good landing page

The landing page of any site is the first thing that comes into view when a person visits the site. As a result, it is necessary that your landing page is very attractive and the user interface is huge. The landing page should be simple and concise so that the person visiting your eCommerce site can get an immediate idea of almost everything you are about to provide them.

Social Contest Technique

Organizing a social contest on the site and promoting it online and creating a buzz about it is something that is very useful as a technique. The social contest techniques work really well with these eCommerce sites and more and more followers and visitors can be obtained within a very short period of time.

Being keyword specific to optimize media posts

Use some basic, relevant and user specific keywords for your site which will make your site easily visible by the audience and they will be able to follow it.

Use hashtags

Hashtags are very popular trends of the society. This will help you stand out and get discovered as an individual site.

Use the right content

Too much or too less information is dangerous. You need to know exactly how you want to present yourself. Give away the right kind of information in the right order to ensure that the general public gets the maximum out of it. Make your content concise and sweet as well as interesting.

Live chats and interaction with followers

The provision for interaction with followers and live chat facilities with them should be arranged. This will make the visitors realize the genuine character of your website and the services you provide.

Paid Advertisements

Paid advertisements have also proved to be really helpful in the recent past. These Facebook and LinkedIn ads will help you boost the traffic to your website as well to a considerable extent.

User-friendly and attractive

Make sure to make your user interface friendly and approachable. You can make your page look attractive by adding images of high quality and this will help you attract a huge number of visitors to your page or eCommerce site in general

Prepare a blog

Blogs are another very good way of increasing traffic on your eCommerce site. Find suitable bloggers who are ready to work with you and promote your content in exactly the way you want it to be.

Pay attention to reviews

The reviews of genuine customers are very beneficial in this case. Make sure you let your customer speak their minds about your site and then make changes and improvements wherever necessary to increase the traffic to your site altogether.

All these and many other marketing strategies will help to get a consistent flow of traffic on your site follow them to see the difference.

10 SEO Best Practices for Your E-Commerce Website

17 July,2016 E-Commerce No Comment Author: Marie

The programmers and designers of the e-commerce websites may think that only listing the products or services rendered by the website would do the job. Is that all you need to lure the consumers towards your e-commerce websites?

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All the online shoppers out there would surely agree to the fact that it is really disappointing to find no reviews of the products sold online. How many times do we fail to interpret the product or service offered due to lack of proper description?

10 SEO best practices for e-commerce websites

Until and unless you make your e-commerce website SEO oriented and free of the critical errors, the website would not rise in the Google search engine and become popular among the consumers.

  1. Use good product description that is unique

The more furnished product description you provide to the users, the more they will prefer your e-commerce website to any other website. But most importantly the information of the product should not be duplicated. It should be original and non-plagiarized. The product description should contain keywords which would make the website search engine optimized.

  1. Include reviews of the consumers

When the reviews for any product or services are found in the e-commerce website, it becomes very convenient for the consumers to have idea about the authenticity of the products delivered or the services rendered by that particular site.

Make it a point to incorporate as many reviews of consumers in your website as you can because it clears the state of confusion in the minds of the users and helps them to take a decision to purchase.

  1. Insert long-tail keywords

Long-tail keywords help to drive the maximum online traffic to your website. Put correct keywords in the content of your website so that users can view your website option in the search results just when they type it in the search engine.

  1. Make navigation more user-friendly

Co-ordinate the product pages of your e-commerce website in a very user-friendly way so that it is simple for anyone to search for any product, select any product and purchase it by proper transaction options.

  1. Boost your page load speed

You need to boost the page loading speed in your website as users tend to get pissed off if the product pages don’t get loaded within seconds.

  1. Incorporate social media on the product pages

This is a good way to increase the sale of your e-commerce website. It also acts as a marketing strategy. Incorporate social media on the product pages and loads of users would flock to your website.

  1. Put product videos and images

You can put videos and images of the products to attract a whole lot of users to your website.

  1. Use eye-catching URLs

You should use interesting, eye-catching URLs which would attract numerous users to surf through your website. URLs say a lot about the websites. So make it a point to use an intriguing URL for your e-commerce website.

  1. Make your e-commerce site accessible from smartphones

Nowadays, a huge amount of users surf through e-commerce websites from their smartphones. Making the website app available to them in their mobile phones would be very beneficial for your website.

  1. Provide proper internal search functions

Make your e-commerce site user-friendly by keeping proper internal search options that filter products as per the user’s need and give results quickly.

By following these SEO practices for your e-commerce website, you can make it big.

5 Critical Errors of E-Commerce Websites

9 July,2016 Business Advice, E-Commerce No Comment Author: Marie

5-critical-errors-of-e-commerce-websites

Wondering why so many of the e-commerce websites fail to veer the maximum search engine traffic towards itself?

The designers of the e-commerce websites may think that only listing the products or services rendered by the website would do the job. That’s all? Is that enough to bait the users to check the websites?

To all the online shoppers out there, how many times have you been disheartened to find no reviews of the products sold online? How often do we fail to understand a service or new-launched product due to no proper description?

Among all the prominent errors made in the e-commerce websites, five of the most critical ones have been listed below :

  1. PRODUCTS OR SERVICES ARE NOT DESCRIBED PROPERLY

E-commerce websites are pretty popular for missing product information. It is high time they realize that only putting the names of the products or services and setting their pictures won’t do any good. The product needs to be described thoroughly so that the consumers have enough information that is required for their satisfaction and decision.

When products are listed in the websites without the requisite description, it becomes inconvenient for the users to avail those items or services and do transactions. In order to make your e-commerce website popular and lift them up in the Google search engine, make sure you include information for each product and insert keywords in the description for search engine optimization. Make it a point not to stretch the description too long.

  1. PRODUCTS ARE NOT REVIEWED

When the reviews for any product or services are not found in any e-commerce website, it becomes very difficult for the consumers to stay updated about the authenticity of the products delivered or the services rendered by that particular site.

The lack of reviews leads the users to be in a state of confusion which in turn hinders the popularity of the e-commerce website and users tend to divert to other user-friendly websites.

  1. USING COPIED CONTENT

Using copied content for your e-commerce website will not take seconds for Google search engine to shun your site. In this case of copying content, your e-commerce site will be demarked as plagiarized. The content of the website should be original and should contain proper amount of keywords so that it is SEO oriented. This would help swerve online traffic to your e-commerce website.

  1. NOT USING EYE-CATCHING URLs

This is another critical error made in e-commerce websites. They do not use interesting, eye-catching URLs which would attract numerous users to surf through your website. URLs say a lot about the websites. So using an intriguing URL for your e-commerce website is a good strategy of marketing.

  1. DULL, BORING TITLES

Using dull title tags in your e-commerce website is a critical error made by many. Title tags should be interesting so that it pulls the crowd and makes the website popular.

When the e-commerce websites rectify these critical errors, the user experience will automatically improve. Hence, to become a crowd puller, your e-commerce website should be free of such blatant errors and should be very user-friendly.

What Is Quality Content?

2 July,2016 Business Advice, E-Commerce No Comment Author: Marie

 

what-is-quality-content-01The savvy marketers achieve with the users and Google’s goals to obtain good ranks for their sites on search engines. With this, they attract inbound links and create trust, credibility and authority. Thus, the quality of the content determines the rank of the site, which is why it is essential to write quality content.

How to write quality content?

1. Adhere to Google Webmaster Quality Guidelines

User-centric pages should be of primary concern without deceiving the users. Make sure the website is catchy and innovative. Tricks to improve search engine ranking should be avoided. Follow practices that aim to prevent and remove user-generated spam. Make sure that you remove the hacked content as soon as it appears

2. Creation of valuable content

The below are to be followed to create valuable content as per the guidelines received from Google’s Webmaster Academy course in making a website quantitatively valuable.

  • Innovative and informative content
  • Credibility
  • Whacky and attractive
  • Unique and good quality
  • Appropriate length and formatting
  • Readability score and social media share
  • User-friendly method for dealing with queries

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3. Quality Rating of Google’s Search Guidelines

A well- written and a high-quality page have the following characteristics:

  • Good level of expertise in authoritativeness and trustworthiness(E-A-T)
  • Adequate amount of main content
  • Reviews or service information is of utmost importance
  • A good reputation for the main content on the page

The purpose of content should be clearly understood; also marketing pages exhibit such gimmicks that the core content is overshadowed.

4. Intentions of User

Understanding queries of the user, website, and visit –in-person query and make suitable action plans.

Why need a user-friendly web page? What is the purpose?

  • Sharing of relevant information (personal, social or theme)
  • Expressing  views and opinions, post queries and allow downloads
  • Market  the product and multimedia

Wow! Jackpot. Isn’t the matching of relevant user content and purpose of web page the expected outcome?

A prudent thought from the views of semantic search!

5. Build high-quality website with Google

The following need to be eliminated for building a high-quality website.

  • Factual and grammatical errors
  • Invalid information and bad reading level
  • Unnecessary adds and load speed of page

How to determine the content quality?

The following are the characteristics that help in determining high-quality content:

  • Concepts and entities- use of Alchemy API for search queries will help in identifying overlap indicating useful data that can be included.
  • Co-occurrence of keywords/phrases- Ultimate Keyword Hunter or Keyword Explorer would help in finding the most used words/phrases sorted by co-occurrence by websites.
  • Topical completeness- Keyword Planner (Adwords) helps group the main ideas of the topic and provide their content.

The concluding thoughts would rather seem like drawing a match between the information on the website with the query intent. With the levels of expertise and views on the content, it ought to be comprehensive, distinct and relevant. It is imperative to provide good reading content to the readers.

Enough said! Gear up to write you quality content.

 

Web Design Terms You Need to Know

27 June,2016 Uncategorized No Comment Author: Marie

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Professional web designers on a global designing platform quite essentially need to be aware of acronyms and buzz words of technicality. This aids in the development and implementation of new technologies and ideas. The frameworks, libraries and languages along with tools are more complex than ever. Thus, it’s quintessential to understand the buzz words.

Let’s take a quick look at it!

  1. HTML, CSS & JavaScript

HTML

HTML (Hypertext Markup Language) popularized with HTML5 now and is considered the web language. A piece of content is treated by a web browser with the help of HTML. It allows usage of several tags for the designer to mark the content for semantics as paragraphs can be considered as text copy, also images can be imported.

CSS

CSS (Cascading Style Sheets) is a visual rule set to formulate as to how elements should be rendered in a web page by the browser. It modifies text, background, size, position and shape of various parts of the page.

JavaScript

JavaScript a scripting language by its name. It supports designers in creating interactions in a web page. Earlier it was principally used for validation of forms and the pop-ups alert boxes that appeared when a mandatory field is empty (as a telephone number). While now it helps in providing visual effects and loads new contents with no need to reload the page.

  1. Responsive design

Responsive web design is captivating the world with a standard approach of adapting to user’s device in all designs. Irrespective of the web-connected device the content is displayed most appropriately for the view. For example, a page re-paginates with changes in screen size (into multiple columns on desktop or single on a Smartphone)

  1. Semantic markup

Semantic markup a method to coding HTML to describe content and access relevant metadata on the content using markup tags. Like, part of data not directly relevant to the primary content of the page can be marked by <aside>.

  1. SaaS

SaaS (Software as a Service) provides a software platform for delivery of services from or through the cloud. A few examples are Photoshop Express, latest versions of Microsoft Office online and Google Docs. The services provide desktop-like experience to the users without the need of installation of any software, as they are directly accessed from the web.

  1. A/B Testing

A/B testing is a procedure for accomplishing the same result through experimentation and achieves the most effective solution. It tracks the number of users converting to paying customers through alternate layouts using various trail layouts for web pages.

On a continuous repetitive process of assessing, prototyping and conforming, it increases the rate of conversion of individual pages considerably.

The above buzz words and acronyms are to be learnt for better implementation and innovation of a web page or website design. These form the basis for understanding the creation of web pages without which it’s technically impossible to make any. With web- designing ruling the markets, those who seek to utilize the opportunity, try harder to understand.

Stay tuned for our Part 2 of web design terms you need to know!

Facebook Live for Marketing

14 June,2016 What's New No Comment Author: Marie

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Cut to the chase, Facebook Live is a new social media platform under Facebook which enables users to record videos and broadcast with not only their friends but with their followers and the world.

Initially, only recorded videos could be shared around on Facebook, but through Facebook Live users can share the moments as and when happening.

So from now onwards, if you are out on an adventure or even if you are on an evening walk and witness something wanderlust happening, something which people should be aware of or things to get you off your chest. You simply can tap on your iOS or Android screen to stream them.

Facebook live was made live in August 2015 as a competitor against the live streaming app of Twitter, Periscope. Initially, only special personalities were gained its access and later stretched to the journalists. Only from April 2016, it granted its access to billion active users.

Facebook Live as a future of marketing

Facebook mostly used for posting pictures, birthday, engagement and wedding wishes and announcements, vacation pictures has begun to turn into something more useful called marketing.

Marketing through Facebook has become easier with the use of right strategy and influencing marketing. There is much for new brands to engage in to enhance their brand image through it.

Facebook live and facebook video are two such new products which when utilized by marketers on a huge platform can move mountains.

Broadcasting with Facebook Live

You are good to go with using Facebook Live if you are a iOS or an Android device user. However, the platform cannot be enjoyed on the web, though you can watch videos on Facebook.com.

To be able to use the new feature of facebook, Facebook Live, make sure you have the latest updated version of the app. If not so, you can update from Google Play Store or app store.

How to find the Facebook live option within the app?

Right in front of your eyes when you open the app, you’ll find “What’s on your mind?” dialogue box. When you tap on it, you’ll find a new option added to the old ones, labelled as ‘Live Video’.

How can it help build brands?

  1. By influencers marketing

Instead of promoting your add with the help of celebrities featuring your products, which is not quite as effective these days, this type of marketing involves sharing individual’s experience on the product or brand.

  1. Know your audience on real-time basis

Facebook live enables you to know your audience as and while streaming online. As you witness the map, hover the cursor over and blue dots and you can know what your audience is made of.

  1. Through user generated content

Video campaigns are conducted by enterprises to gain audiences by listing a questionnaire or creating a story on the topic and then rewarding the best contributions. This UGC campaign combined with Facebook Live can be a more integrated way to connect to the users.

This was all about Facebook Live and its positive effect on marketers.

4 New Web Design Trends for the Year 2016

6 June,2016 Business Advice, Web Design Tips No Comment Author: Marie

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Trends are always changing and this is true even in the case of web designs. Designs ensure that your website looks good. The designing could enhance or spoil the user experience. Web users would certainly leave a website which is hard to navigate, hard to use or just irritating to their eyes. Homepage design could be very crucial.

Though users may land upon your website through other pages, your homepage is where they first land up. Not only will this design create a tone for your whole site but is also a great chance of establishing your identity and your brand identity. So check out what is new this year when it comes to web design trends.

  • Photos are great!

Professionals, photographers and artists in the industry of beauty have always had photo stacked websites. But amid the new quick rise in the resolution quality of the screen in basest of the devices, the hike in internet speeds, and popularity of picture apps like Aviary and Instagram, large images are omnipresent now. Websites across all businesses now make use of big images at the top of the site’s home screen. It would flaunt the product, set a perfect mood, and introduce those behind the products. All in all, such images only serve a single purpose which is to grab the user’s attraction and have them involved.

  • Subtle movements

Tech advances in broadband speeds and impulses like maintaining the user’s attention intact have turned it into a possibility for sites to use scrolling, animation and many other effects to instill interest. Elements which are given animation while the user hovers above them could actually enhance the call to action. This is because it will make it sure that something would happen when clicked on it. It is vital that you know how to use them sparingly relatively; you wouldn’t want the whole site jiggling and wiggling. For instance, parallax scrolling which is an effect that creates impression of layers and depth looks great but would also make a few feel nauseated with it. Hence include animations wisely

  • Simplified style

All elements like glossy buttons, gradient colors, and beveled edges are getting old. Sites are now moving to more flat designs. This look is cleaner, simpler and highly minimalist that websites have appeared earlier. Google is being such aesthetic along with design guidelines which they have created known as material design. The search engines provide elaborate tutorials about everything from typography to color theory to aid designers in understanding better how to create effective websites. Use of such icons is another domain where flat designs have actually made a great impact.

  • Fancy fonts for enhanced creativity

Typography on websites has come a really long way. You have many fonts to use than just courier or arial font. The largest difference maker is the extensive fonts that are web based. Though fonts like arial and courier are good in their own way, new web fonts are really booming and are used to enhance creativity in the websites.

So which web design trend are you going to follow? Let us know in comments.

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★★★★★
5 5 1
“What a profissional service Simplio offers.I hired them to rebuild my website for my business and they were creative and professional. Nir was on top of the whole project from day one, until he delivered the project on time. I will defiantly recommend Simplio to anyone who is looking for website services. From creating, designing to maintaining your image online. Good Job Nir and the rest of your group.”

Great Logo
★★★★★
5 5 1
“Great Logo, Very happy”

fantastic to work with
★★★★★
5 5 1
“Simplio was fantastic to work with. They were fast, communicative and incredibly helpful to me. I highly recommend them to anyone who needs help with their digital needs!”

Awesome experience
★★★★★
5 5 1
“All details and requests were met in prompt an friendly manner. Would recommend on any day to anyone who wants to feel their business is in great hands.”