20 Interesting Facts About the Internet

1 June,2016 Uncategorized No Comment Author: Marie

Everyone has been using the internet for decades but you’ll definitely be blown out of your mind reading these interesting facts about the internet. Know more about the internet through these list of facts below.

Ever wondered who holds the backup power to restart the internet in case of any catastrophic event? Well, there are seven persons who hold the key to the internet. In the case of any event which makes the internet shut down, these 7 people have a key to reboot its internal part.
All of us are familiar with the browser names like Mozilla Firefox and Internet Explorer. But the very first and popular web browser was known to be Mosiac which started its services in the year 1993 and was a major part of internet till 1997.
It is a known fact that the internet has taken over TV at a fast pace, but the figures will amaze you. The Internet has gained about 5 million users in just 5 years. It took 13 years for TV to gather these many users.
There are over 1 billion internet users today which are about 20% of world’s population.
An average surfing session lasts about only 51 minutes.
Sweden has the most number of internet users across the world with about 75% of the population using it.
The satellite-based internet availability has made it possible to access the internet all over the world. Still there are certain countries like North Korea and China who are denied the access by the government.
It is estimated that people who use social networking sites like Facebook and Twitter are likely to spend their 10% of lifetime on it.
Asia is a continent with the largest number of internet users i.e. about 42% and about 80% of the world population still not using it.
A good figure of 19% married couple meets online, making it a suitable marriage bureau.
‘Wake me up’ by Avicii is the most played song on Spotify, an online playlist website.
The first tweet was sent by Jock Dorsey in the year 2002, March 21.
The first ever image on the internet was uploaded by Mr. Berners Lee. It was an image of a joke band of women. The picture was uploaded from the nuclear research lab CERN.
About 16% to 20% of the Google searches are the searches which have never been Googled before. Now this is news!
Mr. Wilhite mentions the correct pronunciation of GIF as ‘jiff’.
‘Insurance’ is the most expensive Google Adwords keyword.
The first email was sent Ray Tomlinson to himself in the year 1971, he doesn’t remember the contents though.
The fastest rate to log in to Gmail is recorded as 1.16 seconds.
We spend more time browsing on mobile devices than on computers.
The internet is 8352 days old. You can check the latest update on HowOldIsTheInter.net.

So, these were some of the amazing and interesting facts about the internet not known to everybody.

Clever Logos with Hidden Meanings (Part 2)

29 May,2016 Business Advice, Web Design Tips No Comment Author: Marie

Logos are designed keeping in mind various factors and considerations. A lot goes behind the scenes when a logo is developed. Last time, we posted the first part of these logos with hidden meanings. Here we bring to you the second part of our list. Check them out below!

Google

The logo of Google has got 4 primary colors that are arranged in a row which is later fragmented through secondary colors. This idea was totally intentional. Google wanted to make it evident that they don’t follow the rules. Besides, they also want to show they are playful as they haven’t made the symbol look bulky. For that, they just made use of simple colors and letters.

IBM

The logo of IBM, too, has got hidden message that is there for the world to see. Those white lines which pass through the logo present the appearance that an equal sign has, which is at the right corner to the bottom. This represents equality.

Pepsi

The old logo of the Pepsi is a circle with red and blue color and has got a white curved line passing through the diameter. However, they new logo of the Pepsi is also quite famous now and has cost the company one million dollars. They teamed with Arnell Associates to make the logo. Pepsi has to spend millions rebranding everything. It was called a spectacular design strategy. The new logo is a kind of a Day Vinci Code. The logo is inspired from the Renaissance, Feng Shui, Geodynamo of earth, the Theory of Relativity and a lot of other stuff.

Tostitos

Tositos is too much popular. The two Ts in the middle depict two friends who are sharing few tortilla chips along with salsa.

Elefont

The blank space that is in the logo which is an E in the lower case is nothing but an elephant trunk!

Hope for African Children Initiative

The moment you look at the logo, it just looks like an African map. But when you look at it closely, you will see that a child and an adult are facing one another.

Toblerone

We all love these chocolates don’t we? And we never actually took time to observe the awesomeness of the logo. The logo is of a mountain which has got snow over it, which is shown by the white space. But take a closer look and you will find a polar bear on it. This is because Toblerone originated in Bern, Switzerland that is popularly known as the city of bears.

Goodwill

The G in the Goodwill is nothing but a smiling face. Awesome! Isn’t it?

Spartan Golf Club

This logo is totally genius. If you look at the logo in a way, it looks like a helmet of a Spartan. If you view it in another way, it is a Golfer who has taken a swing.

Unilever

The products of Unilever are so versatile that at times it is difficult to maintain a track of all their products. To our fortune, all the symbols in the logo stands for all products they produce.

Meet Google Assistant

25 May,2016 What's New No Comment Author: Marie

Get set to use Google assistant! No. it is not an app that you can purchase. Nor, it is a device that you can buy. But, instead, it is a platform that got recently revealed by Sundar Pichai. Goole CEO. In Google’s words, it is a ‘next evolution’ of search powered by Google.

In the words of Pichai, helping people with related links is not going to work anymore! And thus they are looking forward to help people in getting the things done by making search smarter and assistive.

Consider Google assistant as somewhat similar to Alexa assistant in Echo of amazon, or Cortana of Microsoft.

Simple name for simple motive

The motive behind launching the Google assistant is simple – to help people in getting the things done. And perhaps, this is why Google has kept the name simply instead of giving catchy names like Cortana and Siri. Google is not even branding the product as Google assistant, but as Google assistant – thus keeping the emphasis on Google.

Google recently announced Google Home voice-activated assistant which has an inbuilt Google assistant in it. Similar to that, Allo messaging app is also said to have Google assistant in it. This would help people respond the messages automatically.

Pichai himself demonstrated how it going to be done. In one such move, he asked Google assistant about the kid movies. Google assistant immediately came up with the answers, he then purchased the tickets and got the transaction done – all automatically through Google assistant.

To sum up, Google assistant is basically a smart combination of two things – the expertise of Google in fetching info from the content throughout the web and second, its ability to understand what people are looking for.

Google assistant has just taken the Google search a way ahead. Google assistant helps users to find answers to questions in addition also fulfilling the tasks.

Source: [1],[2]

SEO Facts That You Need to Know

22 May,2016 SEO Tips No Comment Author: Marie

Before we begin, it is important to know what is SEO (Search Engine Optimization) and how it works. SEO is a process which is involved in enhancing the opportunities for your content to be viewed by people when they use search engines. When you run a search on Google engine, you will get to see both organic listings as well as paid advertising on the result pages of your search. We talk about facts related to enhancing the visibility of organic listings on these search engines.

Content is basically a text, images and videos or even sound. Content is the element which is indexed by all search engines. The whole web is constructed around content. When people state that content is the king, it is only implied that content rules the online world and also the SEO. Google adores content. Google has always succeeded in being a reliable source for appropriate as well as relevant content. Because they know the importance of it!

While you generate your content according to the rules of Google, it will generally increase the chances of you being found. Keywords that are engaging are the most effective part of content. Even the page layout as per recommendations of Google is going to be helpful. Google has very particular guidelines about the page layout of your content and following them will enhance the possibilities of you being seen.

A major portion of search algorithm of Google is dependent on reviews of Google on how online contents and websites link to each other. The effectiveness due to such linking is based on quality and quantity of links. If Google sees the links to your website as an authentic link and a relevant one, it is really good.

All important search engines and specially Google involve in monitoring the performance of your website pertaining to your visibility on search engines. Hence, your site must load quickly. The quality of your host web server will play a significant role here. Even the quality, with which your website is coded, also helps. Even optimization of pictures plays a prominent role. Hence you need to be paying more attention towards aspects like these.

Search engines keep track of your activities on social media to determine what sort of online content is relevant, vital and appropriate to serve as a result of the search made. Hence, your active participation on social media is important as well.

If you have created content, you have really worked well on optimizing your page but it is just a good start. You will have more work to do. You need to be promoting your content through Twitter, Facebook, Google + and a lot of other online platforms to ensure your content reaches a wide range of audiences.

Tips for Better Facebook Lead Ads

20 May,2016 Business Advice No Comment Author: Marie

With the latest development in Facebook in the form of lead ads, the wave of market and marketing had taken a sharp bend upwards. Why are they more favorable and preferred, one might ask?

In the time of lead ads that ask to fill lengthy forms and details, the lead ads that only ask for your email or log in through Facebook make the user feel more approachable. With Facebook incorporating lead ads, everyone is high and happy with the new development but make a wrong move in the right place and you are out of the equation.

Lead ads on FB are already a great promotion so make it right and a lead is a customer right away.

Start with accepting Facebook’s terms and conditions. Not accepting these conditions means not being able to put up your lead ads on Facebook. Lead Ad’s terms of Service for each FB page is different and accepting them is a go for all kind of advertisers.
Having your advertisement in Facebook is a bonus because many form filling details can be directly transported from Facebook if you make your sign up form right. Users like it to be quick and easy so try keeping it as short as possible. As for newsletters and subscription, only asking for email ids is enough.
It was revealed that including offers tend to seek more attention from viewers and searchers than the general quotations. If the viewers benefit from the offers, they immediately become your lead. It hikes their interest and makes them convert to your site; even it is only for more information.
Include text in the ads but try keeping them short. Limited text ensures that you say exactly what you want to say and how you want to say it in minimum words. What do you want to include in that precise text is also very important. Letting the viewer know about the offer isn’t enough. They need to know what to do next. Where do they go? Make sure to include a call-to-action feature. The viewer will simply pass by if they do not know what to do next to seeing something they want to look up. Add a button to be clicked or let the viewer know if they ought to click on the image or something similar.
Once led to your site or the landing page, it’s a lead and you must want to keep tabs on all your leads. Talk to your website developer and see if you can have a notification every time you get a lead or every time you get a comment. Keeping in touch with the users in real time has a huge impact and makes for a good lead to customer conversion.
Auto-responders are also a good way to go. One cannot always be in touch with all their customers and leads personally especially in a large scale organisers.
Each lead and customer counts to CRM (Customer Relationship Management) to make it so that each lead that comes in get accepted into the CRM software and the necessary response thereon from your side helps in the conversion of that lead into a customer.

8 Web Design Trends to Watch In 2016

15 May,2016 Web Design Tips No Comment Author: Marie

If there is anything true about web designs, it is that these web designs are always evolving. Web designs are dynamic. Due to this ever changing characteristic, it could be a challenge to stay updated with latest design trends. User experience has been the core focus of many of the web design trends that are relevant. Creating a content which is accessible, responsive and easy to use will increase the user satisfaction. The web design trends that are going to emerge this year are going to perfect the user experience. We listed down a few!

1) Hero images

One of the prominent ways of grabbing the attention of the user is an appealing image. A high-quality image along with a call to action which compels the users to involve in sales increases conversions. Hence, having an image that acts as a protagonist to your website will only help you in getting more and more customers. An good example of this design technique is the portfolio of Andrew Elsass.

2) Material design

The style language of the material design of the Google is the next step towards the craze for flat designs. Material design provides more depth to those flat designs by including shadows and lights, while also featuring layouts that are grid based, and also having responsive animations.

Photo credit: Angular

3) Typography

Minimal as well streamlined designs let typefaces turn dramatic and thereby have a powerful impact. Calligraphic fonts that are artistic are emerging popular as they feel personal as well as tangible.

Photo Credit: worldchess.com

Clever Logos with Hidden Meanings

13 May,2016 Web Design Tips No Comment Author: Marie

Logo and logo design play a vital role in the branding and marketing of products and companies. This is the reason why choosing a logo is a rigorous process to be able to create something that will represent your company or products well.

Wherever we go, we will always come across a few famous logos and immediately recognize the brand. But did you know that these logos sometimes has a hidden message buried in them? It’s surprising, but it’s true!

Check out these 10 incredibly clever logos with hidden meanings.

1. VAIO

VAIO, Sony’s brand line for its laptops has a logo that refers to integrating the ideas of analog and digital technology into one. ‘V’ and ‘A’ are used to represent analog waves and ‘I’ and ‘O’ to represent binary from the digital world.

2. Baskin Robins

Notice how the BR of the Baskin Robins logo is made up of 2 different colors. Did you see the numbers 3 and 1? These numbers represents Baskin Robbins’ 31 flavors of ice-cream.

3. Mitsubishi

“Mitsubishi” is a combination of the words “mitsu” and “hishi.” “Mitsu” means three. “Hishi” means water chestnut, and the word is used to denote a rhombus or diamond shape.

4. Northwest Airlines

The Northwest Airlines logo has the letters N and W in positive and negative spaces.

5. Amazon

Amazon’s logo design is quite simple. But the arrow in Amazon’s logo has another meaning behind it. It is a representation of the wide range of items available for retail by Amazon, from A to Z.

6. McDonald’s

Originally, the golden arches in the logo it really means “M” for McDonald’s and no other meaning is intended for it. In the 1960s, McDonald’s was retooling its image, which included discussing a possible new logo. Louis Cheskin, a psychologist and design consultant hired by McDonald’s urged them to keep the current logo. He said it’s because customers unconsciously recognize the logo as “symbolism of a pair of nourishing breasts” (via BBC).

7. Wendy’s

If you take a closer look at Wendy’s collar and you might just see the word “mom.” “This is something you may not notice consciously for years, but unconsciously it will leave an imprint on your brain and you will associate it with the brand,” stocklogos.com wrote.

8. The Bronx Zoo

If you take a look between the legs of the giraffes, you can see New York’s iconic skyline of tall buildings.

9. Coca Cola

This one is many of the unintentional hidden gems in logos. Hidden in the ‘o’ of Cola is the Denmark flag. Once Coca Cola discovered that part of its logo looks like the Danish flag, they setup a media stunt at Denmark’s biggest airport welcoming customers with flags.

10. FedEx

If you take a look between the “E” and the “X,” the negative space forms an arrow. “The arrow could connote forward direction, speed and precision, and if it remained hidden, there might be an element of surprise, that aha moment,” says Lindon Leader. The design has won over 40 awards and was ranked as one of the eight best logos in the last 35 years by Rolling Stone magazine.

These are only 10 of the many logos with hidden meanings. Stay tuned for more!

Power of Image Optimization in eCommerce

6 May,2016 E-Commerce No Comment Author: Marie

E-commerce websites can be said as one of the vital parts of the success of an E-commerce business. If you are involved in selling your products online, it is quite easy to gauge when you obtain sales that show successful conversions. Plenty of things play a crucial role in the success of such E-commerce websites and quality pictures are one among them. Images of top quality can increase the rate of conversion that will finally lead to the success of the site. Image optimization is necessary to make shoppers feel comfortable and successful while purchasing from your website. Follow these tips and know the power of photos in E-commerce websites.

Pro photography

You could click pictures yourself and be done with the job but would it actually represent your product the best? If you don’t have a proper studio setup and a few great photography skills, it is not possible. It is better to hire a professional or even a semi-professional photographer so that your product photos come out well. It will certainly cost you more but you will have large online conversions if you have great quality images. You will also be able to find photographers who charge reasonable fees. Hence, the investment is worth it.

Sized for Large Images and Thumbnails

Images of the product must be shot as well as sized properly for photos of product details, thumbnails and also larger photos. This will include the placing of the product in certain frames and sizes of the image prior to uploading it on the website of yours. You need to have a camera of high caliber that will help you with such issues. You need to have consistency in all of the product shots.

Various view points

It is vital that you include various angles of very product and pictures of various colors that your product would come in. You need to do your research on how an entire product is displayed. E-commerce sites that have been successful ensure that their customers experience the feel off actual shopping. Various view points and different images of every product will help the customer feel easy while buying the product online.

Enlargement abilities

Your photos should be able to enlarge or zoom in as you call it. This is vital as it gives the customers an opportunity for getting acquainted with your product by taking a closer look at it. When you are shopping at a store, you will certainly pick up that product you want to buy and examine it to buy it. This is what your customers expect, too!

Search optimization

Ensure that your images are small in file size so that it doesn’t increase the load time of your page. Your images must also have file names that are optimized and must also have alt text.

Well, these are some tips you need to apply while optimizing your photos for E-commerce websites. They really work wonders!

8 Interesting Social Media Statistics

1 May,2016 Social Media No Comment Author: Marie

Few things on social media can be really hard to describe in words. A lot of things might be lost in the translation and you would only come across like a giggly weirdo living on the internet. You don’t have to stay on that path. Stay close to the facts through sharing of social media statistics that are really interesting.

8) The population of Facebook is larger than twice the population of USA. The US population is closing 314 million whereas Facebook has about 800 million users. But if you have just managed to gain just a few hundreds of these users to like the page you run, you might want to redo your strategy of branding on the network.

7) Mothers are the largest branding supporters on Facebook. You are certainly missing out if your brand is not appealing to the mothers. While they are not tagging you in your childhood photos that might come across as embarrassing, moms that are Facebook friendly like brands more than anyone else on Facebook.

6) Users spent over 1.85 billion dollars on virtual credits of Facebook the previous year. With that money, we could buy fifty private islands and also buy five yachts that cost a hundred million dollars.

5) 80 percent of users on Pinterest are women. Though this stay provides Pinterest the hugest gender division among any social networks, it is not wholly surprising either. There are a lot of women-centric brands on Pinterest but we really look forward to viewing more male-centric marketing of brand on Pinterest soon.

4) Companies generally ignore 70 percent of questions on Facebook. When fans on Facebook put up their questions on Facebook, only 30 percent of those fans receive answers. This could be deemed as a surprisingly lessened interaction rate but a lot of experts on social media view this fact as a chance. If you wish to engage your consumers while your rivals are not, you automatically stand out of the lot!

3) Users of Twitter are 33 percent more likely to stay as Democrats. That is when compared to the US population. Hence, if you have a witty joke on Obama, you would want to say it at a cocktail party instead of putting it up on Twitter.

2) More than five million users on Facebook are less than the age of ten. This is true despite the legal terms and conditions of Facebook that prevent any person less than the age of 13 from utilizing the site. As per statistics of Forbes, 95% of parents knew that their kids were on Facebook whereas 78% of them helped the kids create the account.

1) More people own a mobile phone than own a toothbrush. There are more than seven billion on the planet. About four billion of these people own cell phones but just 3.5 billion people own toothbrushes.

We are sure these statistics come across as astonishing facts, but yeah, that is how obsessed people are with the social media now!

3 Steps to Improve Your Website Conversion Rates

1 May,2016 Business Advice No Comment Author: Marie

3 STEPS TOIMPROVE

If you wish to create more sales through your digital marketing strategies, there are only two ways of doing it. Firstly, the usual option is to spend money on obtaining more traffic for your site. If the number of people visiting your site is doubled, your sales are likely to double too. This makes complete sense and most people concentrate on this as it is a logical solution.

However, driving traffic is the toughest and also the most expensive option. But the second option is easier. It is increasing the conversion rates of your website sales. By concentrating on conversion rates, the sales can be doubled without having to incest extra money. This is the reason conversion rates are both cheaper and an easier option to hike your sales through digital marketing.

You need to concentrate on these three steps to improve your website conversion rates.

Step 1) Identify the choke point

Finding the choke point in the funnel of your sales is the first step you must take. Every sales funnel is likely to have a region wherein prospects are finding themselves stuck and exit before purchasing the product. This could either be on the very first page or something else that’s not even on your focus. To identify the choke point, you should make a flow chart which lists every step in the sales funnel. This takes a lot of work, but is worth it at the end. Until you are able to visually view all steps, you’ll have troubles optimizing the conversion rates. Later you need to measure your conversion rates from every step to the next to observe how well every step performs. Once you are done through this, choke point is easy to find. It will be the step where you get to see a big drop off.

Step 2) Fix the incongruent copy

One among the major mistakes that happen in sales funnel is the incongruent copy. For instance, the sales page may mention about free shipping but there would be no free shipping mentioned anywhere else as one goes down the sales funnel. Or the design of the web page might differ from black to green once another page is clicked on. Though this doesn’t seem like a great deal, you must know that the prospects are highly skeptical. If there’s a glitch in the offer you are making, prospects may quickly leave your site and find some other site.

Step 3) Simplify all the webpages

At this step, you must have a message that is congruent throughout the funnel that is vital but not enough. A lot of webpages are too complicated to an average visitor visiting your site. You must know that you may use your site every day and you know precisely where you must click to know where you have to go. But a lot of people will be visiting your site for the first time. Hence, you need to make websites that are really effortless to use, be it the interface or the navigation.

BlogSimplio Labs Blog

Google

IBM

Pepsi

Tostitos

Elefont

Hope for African Children Initiative

Toblerone

Goodwill

Spartan Golf Club

Unilever

1) Hero images

2) Material design

3) Typography

1. VAIO

2. Baskin Robins

3. Mitsubishi

4. Northwest Airlines

5. Amazon

6. McDonald’s

7. Wendy’s

8. The Bronx Zoo

9. Coca Cola

10. FedEx

Pro photography

Sized for Large Images and Thumbnails

Various view points

Enlargement abilities

Search optimization

Step 1) Identify the choke point

Step 2) Fix the incongruent copy

Step 3) Simplify all the webpages

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