Optimize Your Google Adwords Campaign in 30 minutes

29 December,2015 Business Advice No Comment Author: Marie

Getting a stable position in the Google search is not an easy job and not an impossible one as well. Google AdWords are the best way to get to the top and get featured as the top search. However, the only thing that needs to be kept in mind is to have a master strategy to achieve your goal. Further, the new updates launched every 2 or 3 months is making the task all the tougher.

Google AdWords Campaign helps you to optimize your campaign to a very fine level. The things that need to be kept in mind for the best result are what all matters! You need to plan your campaign in a way through which you can outrun all your competitors in the world of internet searches.

Let’s see how!

Have your predefined goals

You need to be goal oriented as to why this AdWord campaign is your need and which areas you want to focus upon. This may differ from company to company, business to business, but the only similarity would be that you must have a plan. It may be a few, many or all of the possible goals from the list below:

30 Interesting Facts About Google That You May Not Know

21 December,2015 What's New No Comment Author: Marie

Google is undoubtedly an invincible part of our life. That being said, we still are not totally familiar with this giant search engine. Making you all acquainted with it deeply, here are a few facts about Google that you might not know!

If you type, ‘I want to commit suicide’ on the Google search. The first search result will display the Suicide Helpline number available in your country.
Google was named accidently after being misspelled by its founders as ‘Googol”. The word means 1 followed by 100 zeros.
Microsoft helps Bing by paying back to users to use it instead of Google.
Google was once used to be called as ‘backrub’.
According to Google, about 16% of the searches everyday is new.
2 million searches are made within a minute on Google.
It was on August 16, 2013 when Google went down for 5 minutes. It was observed that the global internet traffic was dropped by 40%.
Google is known for acquiring two companies each month since 2010.
Google earth’s database is of a total size of 20 Petabytes or approximately 20 million gigabytes or 20500 terabytes.
Gmail was introduced with a free storage of 1GB in 2004 as opposed to hotmail with only 2MB.
Google is estimated to have around 9, 00,000 servers.
On an average, about 270,000 words are written in a minute in Blogger.
George Bell, the CEO of ‘Excite’, was given the opportunity to buy Google in 1999 for $1 million.
Street view of a desert is created by hiring a camel by Google.
Google earns more than CBs, ABC, FOX, and NBC combined together in advertising per year.
Gmail was coincidently launched on April Fools’ Day on 1 April, 2004. It was mistaken as a prank by many people.
The lead developer of Firefox web browser now works for Google Chrome.
Google’s first tweet was written in binary code which meant ‘I am feeling lucky’.
Go to Google images and type ‘atari breakout’ and you can play a game.
com/Mars enables imaginary views, infrared and elevation views of the planet Mars.
Google Maps’ Street view provides 360 degree view of Mount Everest base camp.
Google Maps also enables to see life underwater like corals, reefs etc.
A Woman rented her garage to the Larry Page and Sergey Brin when they were creating Google in 1998. This woman is the CEO of YouTube now.
Google owns the world’s largest network of translators.
Google has a pet named Stan in its headquarters of California. It is aimed at reminding the employees no to go extinct like dinosaurs.
Google Sky Maps is an amazing place to view stars, galaxies, constellations through google.com/sky.
Google’s search index is about 100 million gigabytes in size. To produce the same amount of data, it would take about 1, 00,000 one-terabyte of personal drives.
Each month, over 6 billion hours of videos are watched on YouTube. This is equal to about an hour for every person living on this planet.
The name of new parent company for Google is alphabet.
The new logo of Google is a simple blue colored G.

5 Things to Do in AdWords Daily

20 December,2015 Business Advice No Comment Author: Marie

AdWords Campaign requires a proper analysis and maintenance of data on a daily basis. There are many areas that require daily attention. But, not all are equally important. There are some of the many important areas that require more attention as compared to the others.

Let’s explore them!

Checking the keywords below the first page

Keywords that are below the first page are generally of no use to the advertisers and also they tend to get no or very less traffic. So at times checking the bid below the first page may get you a really good traffic if you have a good score.

Thus, make it a point to invest some 15 minutes more and check the keywords below the first page too. You can sort these on the basis of column for a more sorted view.

Optimizing the bids in low positions

Profitable optimization of bids that are in low positions may seem to be time taking and a loss in terms of business. Check for the terms that were able to generate good business at a good CPA. Boost the terms that were you providing good sales, but didn’t have a good number of impressions. Focus more on them and try to get good ranks.

4 Reasons Why Your PPC Ads Aren’t Making You Any Money

9 December,2015 Business Advice No Comment Author: Marie

72% of the business owners in their initial stages prefer to spend their investments on PPC advertising rather than spending it on search engines. What they fail to see is succeeding in the PPC advertising isn’t a cake walk but is a tough journey. Even the best of the online advertising agencies have failed in reaching the targets in advertising campaigns. Though we don’t deny that people do make money out of PPC ads, we also tell you that it requires a lot of hold on the understanding of PPC ads. Only then can you get considerable returns from your invested money. The success in this domain can only be acquired by sheer brilliance and not with a tide of luck. If you are tired of facing failures in PPC advertising, this article is for you!

We tell you 4 major reasons why your PPC ads are not garnering you any money and ways to set it right!

Failure in targeting

This is the most important cause of your failure in the venture. If the targeting is not done, you are sure to lose your money in vain. Targeting is basically selecting the right audience to view your ad. Quite often, it happens so that your PPC ads are displayed to the internet users who are of no use to your business. If you have not targeted your ads properly, your chances of making any money from them will be very low. The best way to solve this problem is to clearly tell your ad agency about the persona of the customer you are targeting and ensure that your ad reaches only to them. Continue reading

Google’s Keyword Tool isn’t enough for your Digital Marketing Campaigns

29 November,2015 Business Advice No Comment Author: Marie

There was once a time when only the PPC experts and agencies providing SEO services were prudent about keyword research. But the times have changed. In this era, which mainly runs on the internet, everyone in the digital marketing ought to know about researching keywords for all domains of digital marketing.

Importance of Keywords

If I am a regular blogger, I need to know what sort of terminologies are popular among the specific segment of the market in order to upload blog posts that connect with people who happen to visit their website. For quality content marketing, keyword is an important parameter. Even an email marketer must be aware of the keywords that are sought for, by the people, so that the customer is engaged with quality content. Same is the case with social media. Hashtags are deliberately used so that our voice and messages reach to a large number of prospective audiences.

We must take it as it comes. Staying in digital marketing means we are going to need to learn about keywords and research on it.

Most of the specialists will advise Google Keyword tool to begin with. But why prefer the common style? “Always take the road less taken” is what I believe in. However, the Google keyword tool is not really efficient and here are a few problems associated with it.

Problems with Using the Google Keyword Tool

One of the most obvious facts is that all digital marketing agencies are using the Google Keyword Tool. In most of the cases, that is the only tool being used. This only means that everyone is seeing at the same data. This will steal uniqueness from your analysis. Data is always a data and unbiased to any fluctuations. However, you could always learn more and explore more keywords. This is not happening and hence, the marketers are worried. Even if a single tool was used, there is too much of data to be solely comprehended by any living individual. So if you had to concentrate just on numbers in the keyword planner, you would not overtake other competitors in the industry.

Keyword Data Is Vast

Over the years, Google has collected a humongous amount of data from all the keywords that were searched for. As a matter of fact, the data collection is so vast that Google could actually group keyword data into monthly searched volumes. Owing to the fact of overwhelming data, there is certainly a bit of noise as there is so much research to do on various keywords. Hence, it makes difficult for you to land up on keywords that actually suits your purpose. This in turn results in keywords that are not really effective.

We must accept the fact that keyword planner must not be the sole tool for researching on keywords. When we are campaigning for various PPC ads, it is imperative to use effective keywords and that can be achieved if we used tools beyond this one.

(Source)

7 Great Ways to Advertise on YouTube

22 November,2015 Business Advice No Comment Author: Marie

Did you know that around 300 hours of video are being uploaded per minute on YouTube? Yes! That is the kind of popularity YouTube has gained. These numbers are only going to reach higher by the day. The fact clearly indicates that a lot of people watch YouTube.

So if you have got anything to promote, YouTube is the best domain to place your ad. In this article, we tell you 7 great ways to advertise on YouTube!

Placing it right!

The process of placement targeting will give the user the liberty to choose the videos they have to appear in. This is the best option because of its various advantages. You get to choose on appearing in videos that have gone viral. This increases your reach to the audience. You could also choose videos that are relevant to your product so that it reaches the suitable audience.

You could go by the topic

Every individual has a specific topic of interest. Certain topics might be popular than the rest. Targeting videos related to topics like these will give your product a larger visibility. Basically, this is targeting, but not too narrow. You could also choose topics that are related to your product and place your ads on such topics.

5 Secrets to Running a Successful E-commerce Business

20 November,2015 Business Advice No Comment Author: Marie

E-commerce is the business of marketing and selling goods or services online. New online businesses are being set up every day, but their success in this highly competitive marketplace will depend upon several key factors. As the base of operations, a strong e-commerce website is the key, but there are plenty of other things to consider as well.

Quick Secrets on How to Make Your Own E-Commerce Business a Success

Product Range

It’s essential that you understand the needs of your target market so you can get your range of products right. If it’s too broad, your website will be confusing and it will be difficult to develop an effective marketing strategy. If it’s too narrow and you are limiting its appeal to a small group of people, so you may not get the business you need.

Website Design

Once you have identified your target market and refined your range of products, the success of your business really does depend in large part upon how well-designed your e-commerce website is. It’s worth delegating its design and structure to a professional design company. After all, it not only needs to look bold and clear, but also needs to be simple to navigate. A professional website designer will also be able to set you up with an e-commerce solution which will surely let you evaluate your data and make required notes of how your visitors are finding your site.

4 Reasons an Online Business Is a Solid Investment

15 November,2015 Business Advice No Comment Author: Marie

When you talk about business, what are the first two thoughts that pop up in your mind, investment and revenue? When you talk about investing in an online business, well that could be risky, but obviously there’s a certain amount of risk always added when it comes to investment. The next thing is your priority because it is very important to choose an investment of your liking, else, however, profit making that business is, you will not be able to make utmost use of its potential. Next, you should know your limits to investment because in a running a business, you cannot put all your money at once, you will always need some in your hand. So be very careful in how much amount and in what duration you are going to invest your money.

Online Business is A Success. Few Reasons.

Now here are some reasons why you should invest in an online business over an offline one, and why it is such a success these days:

The first parameter is – reduced overhead, or technically it is the autonomous investment that doesn’t pay you back anything, like rent when you have an office in an offline business, then its electricity and water bill and etc. So when these are cut, obviously your profit margins are increased.
Second is marketing, this is the most important aspect of running a successful business. And when you are doing it online, it becomes so easy. You can have ads on YouTube, email campaigns; sales pages and you can even have feedback for your products which is very important to introspect your sales. Now when you will know which ads on the internet are working, you can automatically cut the rest, and focus on few which are more popular.
Third is the adaptability and flexibility of online business. This is your thing when you do not want yourself to be tied to one place, physically. All you need is a good internet connection. And there is always some time if you want to focus on some other new ventures or just some family time.
Next is lower risk, investing in online business doesn’t cost you much, so it also reduces the risk, and even when if your business is a losing one, there is always a chance to put some idea and turn it into a profit-making, with very less investment you can make a large profit, basically all you should have is a great idea.
Next reason to invest in one is that starting a new business of your own needs a team, then your idea, however good it is, it is not market run, so there is always a risk. But when you invest in a running one, you know its idea, you know its revenue, and all you need to think is how to expand one.

These days what people don’t want to risk is time, and investing in an online business gives you that. It doesn’t consume your time more than needed. When it comes to money, you can invest that very carefully. So now go ahead, analyze your money and time, and invest in a business that you are passionate about as now you know that online business is a solid investment.

(Source)

Importance of Pay-Per-Click (PPC)

13 November,2015 Business Advice No Comment Author: Marie

The web is without question one of the best sources of information that’s also readily available to everybody. Not only does the internet provide us with a very simple way to acquire information, it also gives us a lot of opportunities to earn a living.

If you have an online website, you will probably already know that there’s such a wide range of options for you to choose from when it comes to the marketing of your site. The success of a website can depend on more than one factor, therefore it is vastly important that you make sure you are marketing it in the best ways possible. Online marketing has become one of the most useful and most profitable home-based jobs nowadays. However, it is not that easy to be a successful internet marketer. If you wish to benefit from the internet, you definitely need to learn the basics of pay per click advertising.

The Success of Your Business

The core principle of internet marketing is selling products or services to the millions of internet surfers around the world. It does necessarily mean you need to produce your own products to be able to do business online. You may elect to become an affiliate who will market the services or products that some other marketers are selling. Being an affiliate marketer is another lucrative job, but you need to have a good understanding of advertising online.

What Composes An Ideal Marketing?

An ideal way of marketing a product or a certain service is through the utilization of pay-per-click advertising strategies. This online marketing strategy involves a lot of technical skills, and common-sense as well. If you are not familiar with PPC marketing campaigns, it is strongly recommended that you take online courses first or just do any self-study regarding how to manage a PPC ad campaign.

Whenever you make a search on the internet, you will notice ads and links on the side of the search engine result page. These are ads which are paid for by internet marketers. As you can notice, the location of these ads is very ideal and visible, not for the reason that website owners did a great job in the search engine optimization of these sites, but because their positions are paid for by the website owners. And because of the great potential of being in these positions, every PPC ad can cost a lot.

You will need to have bidding for the keywords that you are going to use for your ads. The more popular the keyword is, the more competitors you will have. As a result, these keywords can cost a lot per click. So if you need to make sure that you’re investing in a profitable keyword, you have to make sure that you do a thorough keyword and market research using some of the best tools available on the internet.

Although a pay per click campaign will require you to learn a good deal about internet marketing, there is no doubt that your efforts will provide you with the best possible results in the end. Furthermore, anybody who wishes to succeed in any field should be ready to gain all the knowledge necessary to master his selected field.

The 10 Commandments of Landing Pages

8 November,2015 Business Advice No Comment Author: Marie

The leads that your website generates are only as good as your website. A landing page is important for lead generation. Luckily designing a landing page is not as time consuming and overwhelming as you think it is. Go through a list of the best lead converting websites, you will see and learn as to what works, and the important question – why it works? There are a few steps that you can follow which can boost your lead generation using your landing pages, furthermore it will increase your website trust authority and factor.

Your website should include a contact number

It might seem counterintuitive, adding a contact number to your online site. But a simple number can directly increase the clients’ trust and leads credibility to your offer. No matter customers call you or not, the mere existence of a number brings them some comfort.

Have Forms on every page of your website

People today are more likely to convert into leads, if they have an easy access to the genuine lead generation form. Having a form at each page most likely increases the amount of viable leads. Make sure the form is easy to fill and should ask for least information possible.

Add photos and testimonials

Testimonials are termed as a powerful tool for marketing, but including photos or video can take your site a step further. Solid testimonials along with rich media can have an influential impact and lend boost to your offer. Continue reading

BlogSimplio Labs Blog

Optimize Your Google Adwords Campaign in 30 minutes

30 Interesting Facts About Google That You May Not Know

5 Things to Do in AdWords Daily

4 Reasons Why Your PPC Ads Aren’t Making You Any Money

Google’s Keyword Tool isn’t enough for your Digital Marketing Campaigns

7 Great Ways to Advertise on YouTube

5 Secrets to Running a Successful E-commerce Business

4 Reasons an Online Business Is a Solid Investment

Importance of Pay-Per-Click (PPC)

The 10 Commandments of Landing Pages

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